Engaging your customers on social media can be difficult. They are at different times throughout the week. And, the followers see lots of posts that are trying to get their attention. And, having more posts run through your page’s stream doesn’t necessarily mean you will get more engagement, you may never get people to re-post your stuff. So, why spend the time? There are better ways to engage your followers. It’s best to share fewer better quality posts on all your social media pages. It will show your fans feel more appreciated. To help you do this, here are eight ways to engage them.
Tips to engage your followers on Social Media
Create questions to share with your followers. Create a fill in the answer question like, How would you finish this sentence: My successful business is mainly attributed to ____________.
Share or create videos that spark emotion. Sharing videos that others share also works nicely. A video is a video.
Create tips that will help your customers. It shows you are an expert. It also reminds them of tasks that they may have forgotten.
Share funny photos and share emojis in the text. Be sure to pick photos that are not copy written. Better yet create your images. You can share other images as long as you add the link from the original author.
Create contests/giveaways and share it on social media. Keep in mind that these tactics require some prep time.
Add a call-to-action statement at the end of your posts, like What do you think? Do you agree or disagree? Have you experienced this? Share your thoughts.
Find interesting content to share with your followers. Look for great articles, videos, and other items to share and then ask a question to them to engage them even more.
Share current events only if it relates to your site. Look for new current articles that talk about that week’s events and then ask questions to engage your followers.
Additional Important Tips when Engaging with Your Followers
While it is important that get others involved, you must also be involved with them. They need to know you hear them. Keep in mind these additional tips.
When followers are reaching out, reciprocate. Always respond to the people who reach out. Facebook will tell you if you are not responding fast enough so make it a habit to check out the mentions/ notification section at least twice a day.
Make the requests for engaging followers straightforward and short. You don’t want people to have to write a book in a social media post.
Keep discussions lighthearted and fun. Remember to entertain your followers.
Tell your audience what action you want the members to take at the end of each post. The order matters. Always place the call-to-action at the end of the post.
Experiment with different options to see what engages your audience. Jot down what you shared and when you shared it to keep track of what activity works best.
By making these small changes to better quality content, it will make you and your business seem more professional and personable. I hope this inspires you to make more exciting posts for your followers. If you need help with your social media marketing, please check out what I do for clients by clicking here. I work virtually with my Social Media Marketing clients.
If you need any more information, feel free to check out these additional posts/articles that will give you some more tips.
Feel free also to visit my other social media marketing posts.
Now it’s your turn, what do you do to engage your followers on social media platforms? Please leave a comment below.
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