Bakeries and their owners are special. The neighborhood bakery is always an enjoyable place to visit. They offer comforting food and a delightful atmosphere for those chaotic days when you want to treat yourself to something special. However, some of these places are not well-known because their owners do not present their bakeries on social media with engaging content ideas. They may feel overwhelmed by the technology or unsure of what to share, or they may not understand their target audience. Luckily for you, I’m going to share 30 inspiring social media post ideas for bakeries that you can start using today. Small business owners, try it for 30 days and see what happens.
Topics
How to use this list of social media post ideas for bakeries?
Consistency is key on all social media platforms. So, pick one or two that you know your audience may be on and stick with it for 30 days. Be aware that it may take more than 30 days to start seeing any progress because of the saturation of bakeries on social media.
When should I post?
Posting time may vary for your social media platform. Try peak online hours like 7-9 AM, 12-1 PM, and 5-7 PM to see what works best for you.
Hashtags are essential; use them.
Some hashtags that you can use are #FreshBaked #ArtisanBread #LocalLove #BakingLife, but you can also make up some of your own and create hashtags (like your bakery’s name). Try catchy relevant hashtags that represent something featured in your shop.
Try out the different features on the social media platforms.
On various social media platforms, there are multiple ways to share your content. Instagram offers Reels, posts, and Instagram Stories. Facebook offers stories, Reels, and posts, in addition to these. There is a toggle to share on both if you wish, or you can share different things on each. Threads is another Meta platform, similar to X, and may be an option if you want to try it. Be strategic about what social media channels you want to use.
Engage with your followers.
When you receive engagement, such as comments, from your audience, be sure to respond within 2-4 hours. This way, they know that you are not just posting and running.
Should I post the same thing on different platforms?
Try to customize your wording on different platforms. Instagram, Facebook, and TikTok may have similar wording, but with slight variations that cater to the specific audience and what they respond to.
High-quality images or video content
Ensure your images are of high quality and your videos are concise, with the correct dimensions. Check out this link for the Reel size for Instagram. If you don’t want to create videos, try using a carousel of images instead. That is when you post multiple mouth-watering photos in one post. Facebook and Instagram allow you to include up to 20 images in each post. But I do not recommend 20 images. Four to five images work well. It is also a good idea to add music. You can listen to and select music directly in the posting section.
Can I schedule my social media posts?
Yes, of course, you can use a social media management tool. Here is a link on how to do that for Facebook and Instagram in the Meta Business Suite section. It is free if you have a business account for your baking business. Here is the link to the Meta Business Suite to get started.
I hope these questions and tips help you share the right content on your preferred social media platform.
30 Social Media Post Ideas for Bakers
I divided these post ideas into groups.
Behind-the-scenes content
These posts are designed to share your business and what you’re up to.
- Early morning activities – When you open the bakery, what do you do? You can share a time-lapse of your bakers arriving at 4 AM, kneading dough as the sun rises, for example. Use #EarlyBirdBakers if you want.
- Post a task you do every day – ask yourself, what do you do every day? Then, post it in a slow-motion video and share it. And, you can write something like “My ______ masterpiece starts with ……”.
- Share your favorite recipe’s ingredients measured out in a bowl – then reveal what you love about what you’re making.
Product Showcases
This topic is about showcasing your favorite baked goods. From cakes to cookies, this is where you can show your finished product. Add a little bling to the image with effects from your social media app.
- Share fresh out of the oven – Share your steaming hot dish with dramatic lighting. Say something like, ‘that moment when perfection meets your senses’.
- Share how you create flowers on cookies or cakes – Speed up footage that shows the process of making flowers. And, write something catchy like, flowers are a girl’s best friend, especially when they are on _______.
- Share colorful pastries in a variety of colors – Show it in a rainbow design. And say something like, “Taste the rainbow, literally. Try these______”.
Customer Stories & Local Community
If you are in the community and bring your delicious treats to fairs, special event, etc… be sure to share on your social media page. Also, be sure to ask the customer to do customer testimonials for you and write a few sentences explaining why they recommend you.
- Special birthday celebrations – Share a customer’s purchased cake for their specific day – 13th, 16th, 25th, 60th, 75th, or other birthday. There is no need to mention the person by name. Say, wishing this person a very happy birthday!
- Anniversary celebration or wedding cake – feature their special cake you created on your social media page and say something like, Congratulations on their 25 years of love.
- Local Event Shoutouts – Some happy customers may be interested in being featured on your post, especially your regulars. Say something like “Meet _____ – 15 years of Friday morning _______ and counting! Thank you for supporting our business.” You can also share a shoutout to other local businesses on social media.
Seasonal & Holiday Content
Seasonal and holiday events are straightforward to share on social media. It’s super easy to share because you have plenty of content available during this busy time of year.
- Colorful autumn favorites, including pumpkin spice in everything and fall leaves displayed on desserts, are beautiful on social media feeds. Try it and say something like “fall is in the air and our ovens are on.”
- Change in season from fall to winter posts. It’s getting cold outside. How about something sweet with your hot beverage? Share things like a hot cocoa with one of your special cookies.
- Spring is starting. Share things like fresh fruit or edible flowers. Wrote something like, spring has sprung in our bakery.
Educational Content
This social media post ideas for bakeries section is a perfect place to show your skills.
- Share baking tips – Create a Baking Tips on Tuesdays spotlight that shares baking posts, where you show why you use a particular ingredient over another ingredient with the hashtag BakingScience.
- Ingredient Spotlight – Take a close-up of a special ingredient you love, such as the type of vanilla bean you use.
- Technique that you do – share how you properly make something, like croissants, cupcake decorations, etc.
Motivational & Inspirational
This section of social media post ideas is all about inspiring others.
- Dream Big Inspiration – Start where you came from and show where you are now, from the small kitchen in your home to a full bakery. Then, share that every empire starts with _______. Remember, others may want to be just like you, so inspire them, too.
- Share your failures, too – all business owners have them. It is OK to share them. It shows you are real and that you are not perfect. Say something like Keep rising.
- Team Appreciation – share a group photo of your baking team and how they work together, and say something like, ‘Behind every great bakery is an even better team.’ Share a person with a significant role.
Interactive & Engaging
Now it’s time to engage with your audience by asking questions.
- Guess the flavor of your mystery baked good – Sharing a baked good makes it difficult to know the flavor. First correct guess wins a slice.
- Before and After – My favorite ones to share are before-and-after photos. Just share the raw dough or cookie dough, and then the finished baked good.
- Choose posts – These are the ‘this or that’ images, where people pick A or B.
Special Occasions & Milestones
This section of social media post ideas focuses on your business, including sharing your awards and accolades.
- Anniversary of your business – celebrate how many years you have been in the community.
- New Product Launch – share your new product and the reveal of a signature item. Be sure to include any special promotions that you may have for these products.
- Award recognition – Don’t forget to display your certificates and trophies.
Lifestyle & Mood
Hold on, we are almost finished. This section is about sharing the mood that people experience when they come to enjoy your food.
- Share the relaxing vibe – Do you have a seating area? Share a customer or your staff, enjoy a cup of coffee and a pastry at the table.
- Share your company and customers’ morning routine – share hands cupping a warm coffee and a fresh pastry, and say some mornings require extra ______.
- Celebration post – Share a wedding cake in an elegant setting and say, ‘make your special moments even more memorable.‘
Process & Craftsmanship
Lastly, this section on social media post ideas for bakeries is designed to share your process.
- Share your hands making something. Have someone else record a close-up of your hands making something. The video doesn’t have to be long; 15-30 seconds works well.
- Share your prepping your appliances – is there something you do every time to get ready for baking? Share that particular process.
- Show how you finish your pastries – do you add a dusting of powdered sugar on something? And, add with hashtag AttentionToDetail.
Struggling with your social media platforms? We can help! Explore our social media marketing services and let’s connect to discuss your unique needs.
Next level
Suppose you are ready to move forward and truly connect with your customers. You can create an email marketing list. Create a free product that you will offer in exchange for their email address. Include in your sign-up form the city or state where they are located, so you have a little more information about your subscriber.
And don’t forget to encourage people to leave Google Reviews. Share your business profile and ask for reviews on social media regularly. Check out my How to Edit My Google Business Page on Mobile post for help.
I hope this list of 30 social media post ideas for bakeries helps you get inspired and ready to enjoy social media again. Please leave a comment below if you share other post ideas on your bakery’s social media platform. I would love to hear from you.
Feel free to check out our other social media marketing posts!
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