When was the last time you updated your Google Business Profile? If you run a small business, you’ve probably already claimed your listing on Google. But if it’s been sitting untouched for a year or more, you could be losing potential customers to competitors with fresher, more complete profiles.
Good news: you no longer need a separate app to manage it. Google retired the standalone Google My Business app, and profile management now lives in two places you likely already have installed: Google Maps and Google Search. This guide walks you through exactly where to find everything on your phone.
Topics
Key Takeaways
- An updated Business Profile on Google can attract more customers; neglecting it may cost you leads.
- Manage your profile easily through Google Maps or Search, following simple steps to access your listing.
- From your phone, you can update the business overview, post updates, manage services, and respond to reviews.
- Most edits appear in minutes; however, some changes require review and might take longer.
- For solopreneurs, an engaging and accurate profile is crucial for first impressions. Set reminders to keep it fresh.
First, Log In to the Google Maps App or Google Search
Open the Google Maps app (or Google Search) on your phone and make sure you’re signed in with the Google account tied to your business.
Two ways to find your profile:
Via Search: Type your business name into Google Search, then tap Edit profile under your listing.
Via Maps: Tap your profile photo (top right) → look for Your Business Profiles → select your business.
The pop-up window shows a row called Your Business Profiles. Press on that.
You should see your different Business Profiles here. You probably have one. Click on your business name. You can also see different businesses if you have more than one.
What You Can Manage from Your Phone
Business Overview
Your profile summary shows edit shortcuts, hours, appointment links, and your website — plus monthly view counts and uploaded photos, all in one glance.
Updates & Posts
Add an event, offer, or “What’s New” post directly from your phone. Every post should include a clear call to action: Learn More, Book, Order Online, Call Now, and similar buttons are all available. You can also view and click insights on past posts.
Services
List and organize the services or categories your business offers. This section is now editable from mobile, a change from a few years ago.
Reviews
Reply to every review, especially the tough ones, as quickly as possible. If you want a deeper playbook on responses, HubSpot’s guide on responding to Google reviews is a solid resource.
Photos
Upload before/after shots, team photos, or storefront images right from your camera roll. Fresh photos are one of the easiest ways to boost engagement on your profile.
Business Info
Update your address, service area, phone number, hours, special holiday hours, attributes (like Veteran-owned or Women-owned), and accessibility details. Most edits go live within minutes, though some, like a business name change, get reviewed by Google first and can take longer.
Mobile vs. Desktop: What’s Different in 2026
The mobile experience now covers almost everything the desktop dashboard does. A few things are still easier (or only available) on desktop:
- Insights/analytics – deeper reporting still lives primarily on the web dashboard.
- Adding multiple locations – bulk location management is a desktop task.
Why This Matters for Solopreneurs
If you’re a one-person or small micro team business, your Google Business Profile is often the first impression a potential customer gets. Before they ever land on your website. An outdated profile (wrong hours, no recent posts, unanswered reviews) quietly costs you leads.
Pro Tip: Set a recurring reminder. Quarterly is a good baseline to review and refresh it.
Need help being accountable for keeping your Google My Business page up to date or any other tasks? Check out my virtual consulting services.
FAQS for Google My Business
No, Google retired that standalone app. Everything is now managed through Google Maps, Google Search, or business.google.com.
Yes, through the Google Maps app or by searching your business name in Google Search and tapping Edit profile.
Most edits appear within minutes. Some, like business name changes, go through a review that can take up to a few days.
Only users listed as Owners or Managers on the profile have edit access.
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Thank you for this valuable updated information! I’ve noticed that “Google My Business” is totally different than a Google Plus business page, but haven’t yet taken the time to see if there are actions I need to take. I’ve bookmarked your post to go through in more detail when I have some time.
I SO needed this! Thanks, Sabrina!
This is a little known yet valuable tip. This is good stuff. Google offers some great stuff for businesses that we all need to remember to keep up to date.
Thanks, Sabrina; this is helpful! I don’t pay a lot of attention to my Google page, but I know how important it is.
I try needed to read this! I have not even downloaded the app, nor did i realise there was one! Thank you for this.
I vague recall updating my business information last year just because I somehow came across it Thanks for this review!
Thank you so much for this information. Sadly I am one who has not updated google ..ever! This tutorial gives me the impetus to get it done
What an awesome app to have for your business on Google! Thanks Sabrina for sharing the benefits and how to use it 🙂
What a great blog to help me get my business updated on Google. I’m checking out the phone app!
Awesome information! I have not checked myself on Google, and this is now on my to do list. Great way of showing!
Thanks, a very useful article…I haven’t tried the app yet…will check it out.
We live on our phones. Having an app is such a great idea. Think like the customer. Thanks for letting me know about this.
Sabrina,
This app is awesome and thanks it will be one of the easier tasks to do in Google.
Thanks Lori English
Thanks, for the head up, Sabrina. I was able to quickly add my business information. It was easy and quick to take advantage of this free promo space.
I rarely use my Google personal page and sadly, because I cannot post to my Google business page from Hootsuite, I don’t use it at all. I do know that people continue to expound the reasons why to focus on Google +, so I will put this on my list of things to flush out in 2017! Thanks for the info on the app and how easy it is to use too, Sabrina!
The app sounds really handy and this was a great reminder to update my business page, Thank you.
Oh, I so need to update this, Sabrina! I’m really bad at tending to these sorts of business details. I have a google biz page, but haven’t even looked at it in years. I know, I know .
You make this sound easy so I’ll give it a whirl!
I was impressed with the app. It allows you to do everything you would want to do. Check it out. I promise it is easy. It will take a little time at first, but after that, updating is a breeze. =) Let me know if you have any issues.