• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Smbiz Administrative Services
    • Brief List of Recurring Admin Services
    • Social Media Marketing and Online PPC Services
    • Bookkeeping Services
    • Account Receivable and Payable Services
    • Procedure Evaluations and Refinement Services
    • Virtual Admin Consults
    • Website Help and Maintenance Service
    • Testimonials
  • Small Business Tips
    • Administrative Support
    • Bookkeeping Tips
      • Payroll
      • QuickBooks Online Tips
    • Business Success
    • Business Gift Ideas
    • Emergency Preparedness Tips
    • Inspiration
    • Leadership
    • Marketing
      • Blogging Tips
      • Social Media Marketing
      • Website
    • Organizing
      • Computer Organization
        • Digital File Organization
      • Office Organization
      • Paper Management
      • Procedures
      • Productivity
    • Protecting Privacy
    • Small Business Owner Interview Series
  • Cookies and Policies
    • Disclosure Policies and Cookies
    • Small Business Resources Every Owner Needs
    • Write for Us
  • Home Organizing Blog
  • About Me

Sabrina's Admin Services

Marketing ~ Bookkeeping ~ Organizing

You are here: Home / Business / Marketing / Social Media Marketing / Helpful Tips to Advertise on Social Media Platforms

Helpful Tips to Advertise on Social Media Platforms

February 22, 2021 By Sabrina Quairoli Leave a Comment Visit our "Disclosure Policy and Cookies" Page. Our blog earns income from ads. This post may contain affiliate links. As an Amazon Associate, I earn from qualifying purchases.

Helpful Tips to Advertise on Social Media Platforms - featured image

From Pinterest to Snapchat, it is important for small businesses or solopreneurs to get their name in front of potential clients and help establish a more stable inflow of income for their business. Today we are talking about helpful tips to advertise on social media platforms. But why should you do this form of advertising, you may ask.

Benefits of advertising on social media platforms.

There are many benefits of advertising on specific social media platforms. Read on to see them.

Introduce your services/products to more potential customers.

While this is quite obvious, you may not realize your customers when you start, so introducing yourself and your services/products is a great starting point for any small business. Since each platform has its own demographic sub-niche, you can easily pinpoint the right audience for your business.

Low cost to play the advertising game.

Instead of doing PPC search advertising on Google Ads or Bing Ads which can cost more, it is smart to take a little of that budget and move it to the micro-niches social media platforms.

What social media platform should I advertise on for my small business?

Below are the business social media platforms you may want to advertise on when sharing your products or services. Feel free to click through and get more information on all of these advertising options.

Pinterest is great for small businesses that have products to sell. Visit Pinterest Business for more details.

Instagram is a place to share your knowledge, build brand awareness, increase customers, share stories, and gather leads for your business. Visit the Instagram Business page which is a part of Facebook Ads Manager.

Twitter is a great platform for connecting with people at the center of what is going on. It gives you a large group to showcase your products or services while there are things happening. Visit this Twitter Business page for more details.

Linkedin has an easy setup and targets professionals by job titles, function, industry, plus others. Read more about advertising on LinkedIn.

Facebook allows you to choose objectives and create ad campaigns to help you get to your goal. Visit this page to get more information about Facebook Ads Manager. Note: when you set this up, you can also incorporate Instagram ads as well.

Tik Tok allows you to reach a diverse audience around the world to get you to our established goals. Visit their page for more details on what they offer.

Snapchat helps you reach an engaged audience specifically on mobile to reach your goals. Visit this page for more information.

Now that you decided on the social media platform you want to advertise, check out these tips below.

Tips to get to your business goals faster!

When creating the campaign, you can tell the platform what the objective is for the ad.

Do you want brand awareness?
Do you want to reach more people?
Looking for more traffic to your website?
How about engagement with your ad?
Do you want visits to your apps or app installs?
How about having your video be viewed by more people?

You can get more leads too through lead generation objective, as well as getting more conversions on your website, plus much more options.

Deciding what campaign objective options you want to do before making your creative and ad content will go a long way in making your ad successful. There’s a reason this is one of the first steps you need to do on any platform.

Gain audience insights data for specific social media platforms.

Looking at these performance metrics, whether it is Audience Insights in Facebook or Audience Insights in Pinterest, you can get a lot of demographic information to determine your target audience. Some information they give you on these platforms are Interests, Age, Gender, Location, and Devices.

Now, that you have the initial goals and target audience set, read on to get some more tips.

What to share on these social media platforms?

As the year progresses, most of these platforms are encouraging video formats in addition to the traditional still image and slideshow style ads. When picking a platform, be sure to pick one with lots of options so you do not limit your creative or content about your product/service.

Additional tips when making videos:

  1. Make sure you show your brand in these stories or ads in the first few seconds since people do not watch the entire video all the time.
  2. The sound in videos may be important on some platforms, but others, not so much. Watching the ads that show up in your feed to get ideas is always a good idea.
  3. Determine the dimensions of your video and make sure you can use them consistently with other social media platforms. Text that is not shown properly will limit your engagement and make you look less professional.

Keep in mind, advertising on one platform may be cost-effective but spreading the budget out to a few or more different social media platform that caters to the same audience is a better way to use your limited funds. Pick a few that have your audience. I like to use Facebook and Pinterest for my home organizing blog. Try one social media platform at a time and then combine the ones that work best for you.

I hope this post helps you get a foundational level of what advertising on social media platforms can offer your small business. Please leave a question or comment below on this topic. I would love to hear from you.

If you need help creating your ads and campaign, we can help. Check out our PPC services.

If you click-through and buy something on Amazon, I will receive a small referral fee at no additional cost to you. Happy Shopping!

Helpful Tips to Advertise on Social Media Platforms - square image
Helpful Tips to Advertise on Social Media Platforms - long image

(Visited 16 times, 13 visits today)

Filed Under: Business, Marketing, Social Media Marketing Tagged With: Advertising on social media tips, benefits of advertising on social media platforms, PPC services, Social Media Ads

About Sabrina Quairoli

I love to help small business owners make their work and home life more organized and effective to speed up actions and minimize costs. I own and write for Sabrina's Admin Services and Sabrina's Organizing Blogs.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Having issues keeping your Digital and Physical Files Systems Organized? Get our FREE ebook!

Sign Up for The Best Practices for Digital and Physical Filing Systems Free ebook

Looking for tips on a particular topic? Write the keyword here.

Looking for Specific Sm Biz Admin Tips?

Visit our services list to help your business!

Sabrina's Admin Services Helping Take the busy out of your day

Want to receive the Admin Newsletter and blog updates? You Get 15 checklists, plus the free ebook!

Subscribe to our mailing list

* indicates required
Small Business Owners

Amazon Disclosure

Sabrina’s Admin Services blog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

VISIT OUR MOST POPULAR SMALL BUSINESS POSTS

  • 6 Tips for Keeping Effective Filing Systems in the Office
  • Important Tips to Organize Office Files – So…
  • How To Remember Tasks At Work
  • Small Business Microsoft OneNote Notebook Tips
  • How to Create a Well-Organized Small Business…
  • 8 Important Documents Every Small Business Owner…
  • Simple Tips to Organize Your Start Up’s Invoice Process
  • How To Make Your Budget More Effective
  • 8 Important Examples of Small Business Paperwork Systems
  • 6 Inspired Movies about Women Entrepreneurs

Looking to Make A Business Blog? You need a reliable host and a great theme!

Get Going on Your Blog with WPEngine!



Have You Visited Our Home Life Organizing Blog Today?

Sabrina's Organizing Blog

Customized Google Search from Sabrina’s Admin Services and other experts



Shop Calendars.com Now!


Grammarly Writing Support

Footer

Welcome! Thanks for stopping by my blog.

I love to help small business owners make their work and home life more organized and effective to speed up actions and minimize costs. I own and write for Sabrina's Admin Services and Sabrina's Organizing Blogs. Feel free to read more about me...

  • Disclosure Policies and Cookies
  • About Me
  • Write for Us

Membership and Blogger Groups

Official PayPal Seal


Featured on Hometalk.com Professional Organizers Blog Carnival

Engage with Us on Social Media

  • Bloglovin
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Google Chrome Privacy Statement and Opt-Out Option

To better serve our visitors, our site collects visitors’ activities on our site. We only use this data for making our content better and more relevant to our visitors. If you wish to opt-out of us collecting your information, please click on this link.

Copyright © 2021 · Sabrina's Admin Services Blog and website content by Sabrina Morresi-Quairoli is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. Based on a work at Sabrina’s Admin Services blog, website, and newsletters. Permissions beyond the scope of this license may be available at contact page