Recently, I talked about how to layout your small business services website but did not get into the pages on your service-based website to make it clear to the potential client visitors what you do and how you can help them. This post talks about the pages you should have on your small business service-based website.
Keep in mind that these are the bare minimum you should have on your site. Depending on what you do, you may wish to separate some of these into different pages for an easier read for the visitor.
Service websites should have specific pages to help the potential client understand your business and how you can help them succeed in their life or business. Read on to learn the different aspects of a business service-based website.
Learn “About Us” page
Your business “about us” page should not be a vague page with little information. Talk about where you came from and what your business is about, and how it and you evolved into that business service. Below are some links on pages that will help you create an awesome “about us” page.
Service Based Website Provided Page or Pages
Your services need to be clear and understandable. Use bullets and short sentences to describe what your business does for others. Too many advertising words like awesome, creative, etc… can blur your message. Stay with the facts. Start with an introduction paragraph and ask yourself, “How will a client feel when they reach this service page?” What client’s problem would your service be correcting?
If you want to add a testimonial quote at the top of the page or in an image works well too. Keep it a few sentences only. People do not want to read a book about someone else’s experience. The testimonial page can be placed somewhere else and linked to this page as well. See below for what to include on a Testimonials page.
If you need some examples of what your services page should look like, I found this link with an example to inspire you. 6 Service Page Web Design Examples to Inspire You.
The Contact Us page
Contact Us page usually has a form associated with it so visitors can contact you. You can use free forms or forms that are templates, or you can create your own. Visit these posts about how to make the perfect contact us page for more details.
If you are OK with this option, you can add your office phone number to every page of your website. Only do this if you feel comfortable about adding your phone number to the website. If you are a one-person show and work out of your home, you may not feel comfortable with this.
Make sure you pretend you are the potential customer and test out your form on the Contact Us page. You do not want anyone to have issues filling out the form or pressing submit.
Service Based Website Blog or News page
Now, let’s look at the blog or news page. This section is where you will be updating services, expressing yourself, and your small business to the world. When determining what to write on your news and blog page, share things like activities you are doing, new services you performed, and share knowledge you learned or know. Making a list of the topics you can share will give you the motivation and ideas to write about them. Keep the list in a place so you can reference it when you want inspiration. Visit our blogging section for tips.
The Testimonial page is an important area that will show how you are doing in your business through the words of others. It usually says a lot to your potential clients. So keep it positive and in a problem-solving format will help you a long way to get your new client. If you are struggling to get clients to send you testimonials, visit our 10 Effective Business Testimonials Questions to ask for the best testimonial ever.
Cookies and Policy/Privacy page
This cookies and policy privacy page needs to be on every business site. You need to have a way to share what you share with other third parties. It is required! And the laws change depending on the country or state you live in. Below are some links to help you with getting the correct information on your cookies/privacy page.
Other tips for your serviced based website:
Be sure to have a call to action statement at the end of each service page. Make sure you have available sharing buttons on your pages so others can share your services with coworkers and friends. Visit our posts that help you determine what call to action to use and tips on how to make your services page sharable.
Ensure you include an email sign-up form on each page to allow those who want to stay in touch with you after visiting your site. They may not be clients yet, but they may be in the future.
Remember that your serviced-based website should get outdated. It needs to be updated frequently. Search engines will stop crawling your site if you do not edit it often. And, that is the worst thing for service-based businesses, like you. Visit our 10 important areas to visit when auditing your site for details on the areas that need to be revisited.
I hope this post helps you get started with your small business website. If you need help, feel free to check out our website help and maintenance services.
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