6 Pages a Small Business Service-Based Website Needs

Recently, I talked about how to lay out your small business services website, but I didn’t cover the pages that make it clear to potential clients (affiliate) what you do and how you can help. This post discusses the pages you should have on your small business service-based website.

Keep in mind that these are the bare minimum you should have on your site. Depending on what you do, you may want to split some of these into separate pages for an easier read.

Service websites should have specific pages to help potential clients (affiliate) understand your business and how you can help them succeed in their life or business. Read on to learn the different aspects of a business service-based website.

Learn the “About Us” page

Your business “About Us” page shouldn’t be vague or thin on information. Talk about where you came from, what your business is about, and how you and your business evolved into what it is today. Below are some links to pages that will help you create an awesome “about us” page.

Share Your Story: How to Write an About Us Page (+ Templates and Examples) by Shopify

26 About Us & About Me Pages + Templates to Make Your Own by Hubspot

9 Simple Tips For Making An About Us Page That Works For Your Brand by Moz

Easy Guide to Creating an Awesome “About Us” Page by Wordstream

Service-Based Website Provided Page or Pages

Your services need to be clear and easy to understand. Use bullets and short sentences to describe what your business does for others. Too many advertising words like awesome, creative, etc… can blur your message. Stay with the facts. Start with an introduction paragraph and ask yourself, “How will a client feel when they reach this service page?” What client’s problem would your service be correcting?

Adding a testimonial quote at the top of the page or in an image works well too. Keep it to a few sentences only. People do not want to read a book about someone else’s experience. You can place the testimonial page elsewhere and link to it from this page. See below for what to include on a Testimonials page.

11 Examples of Great Customer Testimonial Pages by Wordstream

If you need examples of what your services page should look like, I found this link with an example to inspire you. 6 Service Page Web Design Examples to Inspire You.

The Contact Us page

The Contact Us page usually includes a form so visitors can contact you. You can use free forms, template forms, or create your own. For more details, visit these posts about making the perfect contact us page.

21 Tips, Tricks & Examples for a Rocking Contact Us Page by Wordstream

40 Best Contact Us Pages You’ll Want to Copy by Hubspot

If you are OK with this option, you can add your office phone number to every page of your website. Only do this if you feel comfortable adding your phone number to the website. If you are a one-person show and work out of your home, you may not feel comfortable.

Pretend you are a potential customer and test your form on the Contact Us page. You don’t want anyone to have issues filling out the form or clicking Submit.

Service-Based Website Blog or News page

Now, let’s look at the blog or news page. This section is where you will update services and express yourself and your small business to the world. When deciding what to write on your news and blog page, share activities you are doing, new services you’ve offered, and knowledge you’ve learned or already know. Making a list of topics you can share will give you motivation and ideas. Keep the list somewhere you can reference it when you need inspiration. Visit our blogging section for tips.

Testimonials page

The Testimonials page is an important area that will show how you are doing in your business through the words of others. It usually says a lot to your potential clients. Keeping it positive and problem-solving will help you a long way toward getting new clients. If you struggle to get clients to send you testimonials, visit our 10 Effective Business Testimonials Questions to ask for the best testimonial ever.

Cookies and Policy/Privacy page

This cookies and privacy policy page needs to be on every business site. You need a way to explain what you share with third parties. It is required! And the laws change depending on the country or state you live in. Below are some links to help you find the right information for your cookies/privacy page.

5 Privacy Policy Generator Options For Your Website by Neil Patel

BBB Tip: Writing an Effective Privacy Policy for Your Business’ Website by Better Business Bureau

Other tips for your service-based website:

Be sure to include a call-to-action statement at the end of each service page. Make sure you have available sharing buttons on your pages so others can share your services with coworkers and friends. Visit our posts to help you choose a call to action and learn tips for making your service pages shareable.

Awesome Call to Action Terms To Enhance Results

How To Make Your Blog More Shareable

Include an email sign-up form on each page so people who want to stay in touch after visiting your site can do so. They may not be clients yet, but they may be in the future.

Remember, your service-based website shouldn’t get outdated. It needs to be updated frequently. Search engines will stop crawling your site if you don’t update it often. That’s the worst thing for service-based businesses like yours. Visit our 10 important areas to visit when auditing your site for details on the areas that need to be revisited.

I hope this post helps you get started with your small business website. If you need help, feel free to check out our website help and maintenance services.

Please note these are affiliate links through Amazon (affiliate) and at no additional cost to you, I will earn an affiliate commission if you click through and decide to make a purchase.