As small business owners, having raving reviews on the websites is crucial for the first initial introduction to the services you offer. If you are wondering why you need to get testimonials, feel free to visit our post: Why You Need To Get Testimonials For Your Small Business. This week our discussion is about using the right testimonial questions to get the best business review.
First, let’s go through some tips on creating your best testimonial questions.
Start by determining when you will be sending your clients the review request. Right after the end of your sessions works best. You want to have their experience fresh in their minds.
Be sure to include the emotional aspect of your questions. The best testimonial has an emotional statement in it. So, be sure to ask them how they are feeling.
Create your own personal service testimonial. Not every company can use a generic testimonial found on the internet. So, creating your own will help you customize it to your client’s experiences with your service.
Remember to add a question that talks about how you can improve your business. Not every testimonial sentence needs to be added to your website if you don’t feel it puts your company in a good light. But, it may give you ideas on improving your business.
Create your own customized testimonial questions from the list of questions below. You do not need to use all the questions. Picking three of them will give you the most effective business testimonial.
10 Effective Business Testimonial Questions
1. What was it like before we worked with you? What problems did you encounter?
2. How did we help you resolve your problem? How did you feel after we resolved the problem?
3. How long did it take you to decide to buy the service? Why did it take you that length of time?
4. What was your favorite part of our service?
5. Name three things you like about our [add the service name here] service that you may say to a friend/colleague if they are interested in the service.
6. What was a surprising result or outcome of our service?
7. What made our service stand out from others in the field?
8. Did anyone, in particular, stand out when using the service? Please include their names so we can acknowledge them.
9. What exceeded your expectations when we worked with you? Please explained how.
10. What do you recommend we do differently?
Pick and choose from this list of questions carefully. Setting the right tone and order of the questions will help you compile a really good review for your website. Some clients may not respond if the questions are too vague.
Below are some additional questions from other sites for more inspiration:
I hope this helps inspire you to create your own testimonial questions for your small business. Feel free to comment below on any questions you used in your testimonial request. We would love to hear from you.