These days, a small business needs to be in front of people more frequently than ever before. There are so many distractions that may take the potential customer away from you. Though, as small business owners, we need to have strategies in place to consistently market our small businesses regularly with little money when necessary. Follow along and find out how to market your business on a budget.
Here are nine(9) tips to stay on budget while doing small business marketing.
Write regular blog posts on your websites. Research other blog sites that are similar to yours. Some of the larger sites are willing to have guest bloggers. Contact the site owners. Be clear on what you want to write about. And create a well-formed email to show your abilities. Also, contact friends and family that may have blogs and ask if they are interested in having a guest blog. It doesn’t hurt to send an email. You may be surprised where an opportunity may come from.
Learn to small talk with people, especially individuals who have a similar mindset. Keep business cards on hand. Then, hand out business cards where ever you are.
Build a consistent social media page on each of the leading social media platforms. Stay consistent with your brand color and photos. This tactic will take time to set up, but when you have the template images, you should be able to reuse those images when you need to update them. That is if the social media site does not change the dimensions of the pictures.
Email friends and family about your services. Create a list of potential clients, clients, friends, and family. Inform them what type of clientele you are looking for and remind them what you do. You can even start a mailing list on a contact management site and send regular newsletters about your services and what you are involved in. Make your messages short and to the point. Email marketing tends to be shorter now than they were a few years ago. Also, adding links to other articles or services in your newsletter does help.
Update Your Client Testimonials on your website. Make sure your testimonials are fresh, and there is an area describing what you did for them. Have a least a few testimonials for each service, if possible.
Publish great content on your blog and share it with everyone and everywhere. Try submitting blog posts on Reddit. Don’t forget to revisit your existing posts and add content to them. Linkbacks to other great content on the subjects. And include links to other related posts on your site. All these things can make your content show more regularly on Google.
Create infographics and reach out to popular bloggers to have them promote the infographic for a link back. DIY infographics work well and can be shared all across the internet. Pinterest is especially ideal for these types of images.
Reach out to colleagues and create an online class with offers for subscribers. Pick a colleague that complements your services. Then, together determine what you can talk about with the subscribers. Make sure you clearly agree on who gets the leads and how you can get them.
Host a party. If you sell products, try hosting a party at your home and have samples so people can try the products. This way of promoting a business works perfectly for mompreneurs with many local fans of their business. The customers can invite others and get a special gift.
These tasks take time but are usually lower in cost and can help you get your business noticed and help you stay in front of your potential customers. I hope this helps you get your business noticed. But wait, there are even more tips to help you!
Visit these articles for more smart ideas that will help you market on a shoestring.
If you are looking for other ways to save money, check out these blog posts on saving money.
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