When advertising on social media, your website, or traditional media, the phrase "Call to action" is defined as a phrase to help "prompt an immediate action." As small business owners, we need to create a call to action for every advertising media we create. We need to remind people what they can do next. So, getting familiar with these terms is important. Remember, these call to action words are only phrases that you can use. There are plenty more out there. Now, here's some … [Read more...]
How To Easily Spring Clean Your Cloud Files
A few weeks ago, I talked about spring cleaning your digital files. Within the post, I mentioned briefly about going through your online data as well. Well, this is one area that I needed to elaborate on, it's the cloud files. This area is updated so often these days that we don't look back on what we are keeping. Though we should, there may be some photos and files that we don't need to save. It's taking up too much space or is not useful any longer. So, why are you keeping them? I think it … [Read more...]
How to Track Social Media Followers in your business
I work with several clients that need help managing their social media marketing. From managing a few social media accounts to several accounts, I had to set up a tracking social media followers system that would make it easy for me and them to track the progress of the account. 3 Important Tracking Social Media Followers Tips Here are tracking social media followers tips: Make a list of all your social media accounts: Be sure to include the username and password. Also, add the email address … [Read more...]
12 Questions To Ask Before Posting On Your Company’s Social Media Page
Nowadays, we share many different posts on social media. We could be sharing, promotions for our business, posts from other influencers, industry content. But, what type of content are you sharing and is the content worthy of your audience? Having a focus before posting will make your social media page more cohesive. Go through these questions when you decide to post, it will result in a more professional page. Here are 12 questions to ask before posting on your company page: Remember to be … [Read more...]
9 Ways To Market Your Business On a Budget
These days, a small business needs to be in front of people more frequently than ever before. There are so many distractions that may take the potential customer away from you. Though, as small business owners, we need to have strategies in place to be able to consistently market our small businesses on a regular basis with little money when necessary. Here are nine(9) tips to stay on budget while doing small business marketing. Write regular blog posts on your websites. Research other … [Read more...]
Most Important Areas to Visit In Twitter Analytics
Are you fed up with all the social media analysis data? I sure am. This will be the last one for a while, I promise. Let me ask you this question, have you ever checked out Twitter Analytics? While doing research for this post, I took some time to see what information Twitter provides for me on my account. I am only going to show you the areas that would be most important to visit on at least a monthly basis even if you don't advertise on Twitter. How do I get to my Twitter Analytics? Go to … [Read more...]
The Most Important Areas To Review In Pinterest Analytics
Pinterest is by far my favorite social media site. Sharing images and helping others, they created this site just for me and probably many other people. =) While the Pinterest Analytics section is informative, we can get lost in all the numbers and forget to figure out what they mean. Over the years, I have devised a system to review this area without spending too much time analyzing and not enough time implementing. Today, I am going to share with you, my shortcuts. Do I have a Pinterest … [Read more...]
The Most Important Areas of Instagram Insights
Instagram has become quite popular in the last few years. This powerhouse social media site helps small businesses with branding. It also allows followers to see what's going on "behind the scenes." But, what really does work on Instagram? Well, each page is different and there are many factors involved. To figure out your particular situation, the Insights section works nicely. It gives you quick information about shared posts and followers demographics details. In this post, we will … [Read more...]
The Most Important Areas To Review in Facebook Insights
While setting up a Facebook page and posting regularly help you get your business name out there, they are not the only tasks you should do to keep abreast of your audience. This week starts a new series that will examine the most important areas to review on various social media sites. When to visit Facebook Insights? Reviewing Facebook insights once a month works well if you do not have a large audience or your audience doesn't visit your page frequently. But, if you have a responsive … [Read more...]
