Pinterest is by far my favorite social media site. Sharing images and helping others, they created this site just for me and probably many other people. =) While the Pinterest Analytics section is informative, we can get lost in all the numbers and forget to figure out what they mean. Over the years, I have devised a system to review this area without spending too much time analyzing and not enough time implementing. Today, I am going to share with you, my shortcuts.
Do I have a Pinterest business account?
First, let’s determine if you have a business account. At the top left of your homepage in Pinterest, there should be a button that says, “Analytics.” If it is there, you have a business account, if not click here to find out how to convert your personal account to a business one. Feel free to come back after you convert your account to continue with this post.
Now that you know you have a business account, press the “Analytics” button and select “Profile” at the top left. This page gives you a glimpse of all the Pinterest data it has collected from the following:
The low down on Pinterest Analytics
Talks about the impressions under the Profile section: This will show you how many people saw your pins on Pinterest over a range of time. You can customize the date range. As you see below, this is a range for the entire 2016.
Further down the page, you can see the Impressions of each of your Most Popular Pins from most impression to least. It includes information like the number of clicks, Number of Saves (or repins) number of Likes and the Pin Type. If you do advertising on Pinterest, you can select the pins to promote right here in this section.
At the very bottom of the page, you will see your boards that were the Top Pin Impressions for the date range. It also includes information like the number of clicks, Number of Saves (or repins) number of Likes. But also includes the # of Pins in each board.
You can quickly expand these areas to review more pins. But, I find that seeing the top 6 are usually good enough information to determine what to do next.
Tip: Reviewing the impressions for the entire year shows your overall growth for an extended period of time. This will give you direction on where to look to find out the content that worked well.
Tip: The next button says, “Repins”, It sorts your pins by Saves (repins) and is a more extensive list. This is a great resource if you want to create new content and gear it off of a successful pin.
The “Clicks” page is next in the Your Pinterest Profile section. This page shows you data of the Most Clicked Pins. Those are the pins that people actually clicked through to see the post for a range of dates.
The next section I like is the “People You Reach” section.
To get to this section, go to Analytics then select “People You Reach” button. This includes the demographics and interests of your audience. You can sort it by All audiences or just your followers. It lists the following areas at the bottom as well. Country of origin of your audience, the city they are from, the language they communicate in and their gender. I find that the majority of my audience are females. No surprise there but good to confirm this information.
The graph on this page also shows the Average Monthly Engagement to the Average Monthly Viewers.
I also enjoy this fun section to check out when you have time is the Interest section. You can see what the followers or all audiences like to view.
Below this section is good to know areas, “Boards: Boards with lots of your Pins” and “Brands: Businesses your audience engages”. Though I don’t visit these areas often and haven’t missed it at all, they are helpful if you want to find new boards to follow or reach out and ask them to become a contributor.
Tip: Use entire this “People You Reach” section for creating new ideas that your audience will enjoy.
Now we are on to the last section called “Website”. This is the Activities from your website. It has several pages within this section: Impressions, Repins, Clicks, Original Pins, All-time. And, if you use Pinterest Save button on your website, a place to view this data collected. I had issues with the Pin It Save button on my websites so I used another plugin that does the same thing.
This section is all about your blog and what pins people most liked, shared, and took action. One section I find helpful is the “All-time” page at the bottom there’s a section called, “Power Pins”. These are Pins with a high mix of Saves, Clicks and other information.
Tip: if you click on each link, you can see your most popular and engaged pin. But, what I really like is that you can share pins that are similar to your pin to stay with the same theme. This helps zone in on a particular topic and not have to search for Pins. It saves so much time!
There you have it. I hope this helps you create a fabulously successful Pinterest Profile with all this handy information. And, if you are looking for help getting your Pinterest account in order, feel free to check out my Social Media Marketing services page.
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