Many small business owners work from project to project, day to day, and never stop looking at the big picture regarding their business. This will not only burn small business owners out and cause them to lose focus on what the company offers, but it will also make the small business less productive and efficient. I manage several clients (affiliate) simultaneously, and to avoid burnout, I create both short-term and long-term goals to help me determine where I want my business to go and what I want to accomplish. I also create spreadsheets and checklists for each client for me to use. And, regularly, as I use these forms, I determine if there are tasks or content that need to be modified for next time.
I recommend that my clients (affiliate) allocate a few hours each month or quarter to review all ongoing projects and revisit areas that may require refinement and modification. Ask yourself these questions to help you see the big picture and what needs to be changed.
Questions to ask to determine the business’s big picture
What do I want my business to excel at?
What do I spend most of my time on?
Is there a spreadsheet I can create to help manage my to-dos?
Should I delegate my tasks to someone else to save time?
Are any of my existing task lists missing any information? Do I have goals for my business? Am I reaching my goals?
Am I getting the clients (affiliate) I want? What is the ideal client for my business?
Can this business generate income for me now or in the future?
What is my ‘why’ for starting this business?
Who is my target audience?
Who are my competitors?
What is the best way to market my business?
How should I price my services/products?
There are so many more questions you can ask yourself. These questions will start you off in the right direction.
Benefits of answering these questions:
Answering these questions can help you stay focused on your day-to-day tasks and see the big picture. The goal is to focus on your daily tasks and keep a clear vision of your business goals.
Now it is your turn! Do you look at the big picture? How often do you update them? Do you make task lists to organize your business? I would love to hear from you.
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