Catchy Headlines For Social Media Posts and PPC Ads

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People no longer read post content and PPC ads on a feed. They skim the content. Spending so much of your hard work and creating unengaging headlines is a motivation killer. So, it is time to get creative. Good headlines for your small business’ social media and PPC will motivate people to click. Getting more exposure with these good headlines will also create brand awareness. Today, I will share some catchy headlines you can use to encourage people to take action. There is no need for good writing skills; below, I provide examples where you can easily add your services or products in the blanks.

Elements of Headlines in Social Media and PPC Posts

Where to place social media headlines?
Where to place the PPC creative headlines?
Curiosity Headlines Examples
Urgency & Scarcity Headlines Examples
Personal Relevance Headlines Examples
Add numbers and Stats to Headlines
Use Call to Action Words at the end.

The first thing you need to know is there are elements of a good headline. Below are the best practices to help you create the correct, compelling headline for your business. At the bottom of each section, you will find a list of better headlines that you can use for your target audience. Pick the effective headline that will work for your social media marketing depends on what you want your piece of content you want to share.

Remember, these headlines may not work on all the different social media platforms. So try them all and see what works for your services or products. If you hit the perfect headline on the right platform, you can easily get social shares, and your content will be popular.

I hope these great headlines below will support you and your business.

You want these headlines to be placed at the beginning of the content area in a concise, attention-grabbing format to maximize visibility and engagement. You can only see a few rows on specific platforms, like Facebook and Instagram. So, keep your best social media headlines shorter so they fit on at least two rows.

Where to place the PPC creative headlines?

With PPC (Pay-Per-Click), you have more flexibility. In Google Ads, you can place them in the “Headlines” section of the ad creation or editing interface under the “Edit ad” page. This section has a character limit, so be aware of that when using these headlines. You can include up to 3 headlines, each with a maximum of 30 characters.

In Meta Ads, keep headlines straight and to the point, aiming for 40 characters or less to ensure they are visible to the viewer.

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LinkedIn ads should have under 150 characters to maximize engagement and ensure they are not cut off or shortened.

Below are different ways to make eye-catching headlines.

Curiosity Headlines Examples

Sparking curiosity is a great way to get readers’ attention. To entice the reader by asking questions, making surprising claims, or hinting at a secret is a great way to help them click. Below are some examples of catchy headlines you can use. Some of them are question headlines, and others are not. Fill in the blanks below to complete the catch curiosity sentence.

The secret ingredient ………… won’t tell you.
You’ll never guess what this ………… can do.
Are you making these common mistakes with …………?
Why Are Thousands of People Switching to …………?
Unlock this ………… you didn’t know about ………….
What Experts Don’t Tell You About ………….
The Ultimate ………… Replacement
What is ………… worth to you?
Want Next-Level …………?
Discover the Secret to …………!

curiosity headlines example list with all this title at the top.

Urgency & Scarcity Headlines Examples

The Fear of missing out is real, and so are limited-time scarcity headlines. I included these together since they work well together. Creating examples of urgency and scarcity is helpful in social media and PPC advertising.

Only a few left – grab yours before they’re gone!
Feeling Stuck? Start Here
Flash Sale Ends ………… – Don’t miss out!
Act Now – Limited Time Offer!
This deal won’t last forever – get it before it’s too late!
The sale is ending soon – shop now while you can!
Last chance to save big – Don’t Wait!
Limited Stock Available – Order Now to Get Yours!
Join {hundreds, thousands, millions, etc.} Who Made the Smart Choice!
This Deal Is Almost Sold Out—Act Fast!
Only Available to the First …………{use a number} Customers!
Be One of the Lucky Few to Own This!
Discover the Unseen: ………… Inside!
Experience …………: Switch Now!
Why wait? Start Your ………… today?
Why ………… isn’t working for you?
Goodbye ………… Hello ………….
If you want …………, do this.

a list of all the urgency and scarcity headlines examples and this title at the top of the page

Personal Relevance Headlines Examples

Another set of Catchy Headlines For Social Media Posts is called personal relevance. It’s essential to address the reader directly and highlight issues they will be dealing with and might even care about. Below are some examples of personal relevance for your headlines. Feel free to add your service or product into the blank areas to complete the sentence.

Struggling to Find the Perfect …………? We’ve Got You Covered, …………!
“Calling All …………—This One’s ……….. is Just for You!
Busy Parents, Meet Your New Secret Weapon for …………!
Attention …………: Your Next Adventure Starts Here!
Love …………? These Limited-Time Discounts Were Made for You
Your ………… Just Got Better—Explore This Must-Try Experience!
Give the Gift of ………… This {{name the holiday}!
Do ………… With Confidence
Reimage Your …………
Turn Your ………… into Reality: Learn How!
Mastering the Art of …………: Tips from the Pros!

a list of all the personal relevance headline examples in the post with the title at the top

Numbers are also handy when you are creating a headline. They stand out by using different symbols as well as numbers.

Add numbers and Stats to Headlines

Instead of spelling the numbers in your Catchy Headlines For Social Media Posts, try using them. Including concrete, accurate data and adding credibility that grabs attention is another way to spark your headlines. Below are some heading examples.

Save …………% on Your First Order—Don’t Miss Out!
Over ………… Happy Customers Can’t Be Wrong—Join Them Today!
…………% of Shoppers Prefer This Product Over Competitors
………… Out of ………… Experts Recommend This Solution for Better Results
$………… in Savings Delivered to Our Customers Last Month—Be the Next!
Experience the Difference: Rated ………… Stars by Thousands of Users
Last Month We Helped ………… Families Improve Their Lives—Now It’s Your Turn!
Increase Productivity by …………% With This Must-Have Tool
Exclusive Offer: ………… Days Only to Unlock This Unbeatable Deal!

A list of all the add numbers and stats examples for headlines

While catchy headlines are great, include the content’s main points and conclude with a clear call to action. Think of these sections of the content as a sandwich: the Top is the Headline, the middle is what you want to say, and the bottom bread is the call-to-action wording. If you have all the proper layers, it will make for a delicious sandwich or compelling content.

Use Call to Action Words at the end.

With the Catchy Headlines For Social Media at the beginning of your post, you should also use call-to-action words at the end of the content. These Call to Action power words are descriptive language that conveys emotions to the reader. Call-to-action words help get people to engage with you and your product or service. In my blog post, I wrote about call-to-action words: Awesome Call to Action Terms To Enhance Results. Below are some examples of call-to-action words. Feel free to visit this post for more examples.