As a small business owner, it’s essential to connect with your potential clients, existing customers, and colleagues. It helps the owner determine the focus and direction they want their business to go. Small companies evolve over time and so should your marketing plan. But, do you have the time to do this? Probably not as much as you think. So, hiring a digital marketing expert will be the next best thing to you doing it yourself.
8 Tasks a Digital Marketing Expert will help your Small Business
Research your industry to determine what area to focus on when marketing. Do you want to make sure you are marketing to the right people? Having an expert assist you in researching your industry will give you a fresh look at what others are thinking about. This task will allow you to step back and truly understand who your clients are and what they want.
Develop a strategy for marketing online through website/social media pages. Do you just post whatever you want on your social media pages? Keeping to 2-3 different topics will help the social media site know what your business is about and will start sharing with you the things that could work on your page. Making an effort to determine what you want to share, seasonally or monthly, will give your page fresh content that pertains to the now and not the then.
Update your business websites. Need to revamp the layout of your website. You bought a new website but don’t have time to transfer your content to a new website. Having someone else spend the time to convert the data to your new site will allow you time to review the content and get it updated quickly.
Edit services and other informative page content on websites. Want to revisit your services to make sure they are working the most effective way possible? An expert can help you revamp these pages and freshen up the links and content. They can ask you questions that your clients may ask which would give you a direction on the layout and material.
Update and make sure all SEO is complete on your blog posts. How often do you update your plugins on your site? Not often. This task can be handed off to a person who can help get your site updated. They can also help you update older posts with SEO information if you have forgotten the SEO tasks in the past.
Design and schedule social media posts on your social media pages. Don’t have a creative eye for designing your creative images? A digital marketing expert can help. They can design images with free commercial content or take photos themselves to use on social media posts. They can also create the content text. Be sure to review the material and images before allowing them to post the content on your business pages.
Create creative ads and monitor Point Per Click advertising on Google Ads. Google Ads are pretty complicated for small business people to do on their own. Creating campaigns to help you get in front of the right people takes the time that small business owners don’t necessarily have during their day.
Manage and create creative Point Per Click ads on Facebook/Instagram. Facebook/Instagram ads are a little easier to manage, but do you want to? But with the new changes in Facebook demographics, its crucial to revisit all the interests in your active ad account. So, having an expert talk it through with you and make changes with you will shed new light on the new process for conversion.
Well, there you have it. I hope this gives you some ideas on what a digital marketer (like me) can do for you.
Remember: Digital marketers can specialize in specific industries. Ask them to make sure they specialize in your industry. I work in the following sectors: The Service industry and the Real Estate industry. My most recent clients are dog walking and pet sitting services, hair salons, coaching and counseling services, and selling new home real estate. Visit my pages below if you are looking for digital marketing services.