Unless a small business is an e-commerce business, they are less likely to keep their website updated every day. But, this is critical for the effectiveness and professionalism of the small business. So, this week, we are giving you key areas to focus your attention on when you update your business website. Let’s begin.
How to Quickly Keep My Business Website updated?
Reread all your services or product pages.
Make a note of the pages that need modifications. Then, hand it off to someone else. Make sure the pages are legible and formated in an easy way to read on mobile. People are prone to do their research on mobile before contacting you.
Start writing posts in a bullet format.
This way, visitors can easily see the highlights. Doing this will give them the inspiration to take action and not feel like they are reading a book.
Stay consistent with your layout.
If one page has a header 2 or 3 in one color and font size, make sure all the header and font sizes are the same color. This makes your business pages look more professional. To do this, you will need to modify your CSS(Cascading Style Sheet) to make sure your headers are in the right format.
Make sure your social media links are work properly.
Check the sharing buttons as well as the social media page links. These should all be working properly. Since Google+ is not around any longer, you should remove this icon from the list of social media page links.
Have a clear and understandable About Us page.
Include your contact information on this page, as well as where you are located. People want to know what country you are in these days. It allows for more transparency.
Make sure your contact forms are working and are still sending a communication to you via email.
Sometimes when plugins are updated, the contact forms do not communicate or send emails. Or, you needed to update information before it would start working again. So, be sure to test out all your forms and make sure they are going where they need to for particular posts.
Keep updating and improving your business website.
The more you modify in your content, the more Google will think it is being updated. If possible, change it every day. Even if it is one or two modifications, these changes will trigger to Google that the site is worked on and not abandoned.
Keep your image formats in JPG versions.
Sometimes you may have uploaded them in a PNG format, which may be way too large for your site. So, review your older images and figure out if you have PNG files on your website. In the Media section, search for “PNG,” and it should pull up all your PNG files so you can see how many you have on your business website.
Well, there you have it. I hope this post gives you the guidance you need to take action on your small business website.
If you need help updating content on your website, feel free to check out our Website Help and Maintenance Service.