Are you using Pinterest to market your small business, but are not sure how to find the right keywords and topics to post about? I understand, and you are not alone. That’s where Pinterest Trends comes in — and in 2026, this free tool is more powerful than ever.
Pinterest Trends is a section inside your Pinterest Business Account that shows you what people are actively searching for on the platform. You can access it by going to the top-left drop-down menu in your business account and clicking on Trends. From there, type in the keywords that are relevant to your business and let the data guide you. It’s updated daily, and Pinterest keeps improving it. Here’s everything you need to know.
Topic Discussed
Key Takeaways
- Pinterest Trends helps small businesses identify keywords and topics that are currently popular.
- In 2026, Pinterest Trends offers seasonal predictive trends and real-time shopping insights and is now available in more countries.
- Use the Trends tool to add popular search terms to your boards and pin descriptions for better visibility.
- Check the graph for keyword performance and compare terms to optimize your content strategy.
- Pinterest Predicts provides annual forecasts with high accuracy, guiding content creation for small businesses.
What Areas Can You Visit on the Pinterest Trends Page?
When you visit the Pinterest Trends page, you can scroll through the main searchable terms on Pinterest. You’ll see sections like “Today’s Trends” and “Discover today’s trending ideas across our most popular categories,” including Fashion, Food & Drinks, Beauty, and Home.
Within each main category, you’ll also find smaller subcategories — things like Brunch Ideas, Bathroom Decor, Brown Hair Color, and Kitchen Ideas. At the top of the page is a search bar where you can type in your own business keywords and see a drop-down of related phrases.
When you add a search term, press Enter, and you’ll see a graph showing how well that search term has performed over the past year. You can also click on Related Terms below the graph to compare up to four search terms side by side — useful for finding which keywords perform best for your niche.
At the very bottom of the page is a Popular Pins section. It will also show you the pins that are most shared on Pinterest at a particular time. Some of these pins may be appropriate for your board.
What’s New in Pinterest Trends for 2026?
Pinterest has significantly upgraded the Trends tool in recent years, and small business owners should take notice. Here are the key updates worth knowing:
Seasonal Predictive Trends
The Trends tool now includes seasonal forecasting that gives you a preview of upcoming trends up to 90 days in advance. That means you can plan your content calendar well before your audience starts searching — giving you a major head start over competitors.
Filter galore
You can adjust filters like Interests, Moments (holidays are listed), Age (different age ranges), Gender (female, male, unspecified), and include keywords to zero in on the information and keywords you are looking for for your business target audience.
Editors’ Picks and Real-Time Shopping Insights.
Pinterest is currently testing curated Editors’ Picks and real-time shopping insights directly inside the Trends tool. These features help you see what products and topics are capturing purchase intent right now, not just general interest.
More Specific Search Behavior.
Multi-word searches on Pinterest have increased significantly, with users getting far more specific in their queries — similar to long-tail keyword searches on Google. This means you should test longer, more descriptive keyword phrases in the Trends search bar, not just broad terms.
Pinterest Trends Now Covers More Countries.
The tool has expanded beyond the original U.S.-only view and now allows you to compare trends across the U.S., U.K., Canada, and additional markets.
Timing advantage.
Pinterest Trends data confirms that seasonal searches on Pinterest begin 3 to 4 months earlier than on Google. Holiday-related content, back-to-school topics, and seasonal home décor searches all peak on Pinterest well before they do on other platforms. If you’re creating content for fall or the holidays, start pinning in summer.
What Is Pinterest Predicts — and Why Does It Matter to Your Business?
In addition to the real-time Trends tool, Pinterest releases an annual forecast, Pinterest Predicts, each December. For 2026, Pinterest published 21 emerging trends across fashion, beauty, home, food, and travel — identified by analyzing billions of searches from over 600 million monthly users.
What makes Pinterest Predicts worth paying attention to? Over the past six years, 88% of its trend predictions have come true. And trends that originate on Pinterest tend to last nearly twice as long as trends that originate elsewhere on the internet, giving you a longer runway to create content around them before they peak.
For small business owners, this is a content planning goldmine. You can use the specific search terms in the Predicts report as keywords for your pins, blog posts, and board names — reaching customers who are already in discovery mode, often months before they’re ready to purchase.
You can explore the latest report at business.pinterest.com/pinterest-predicts.
How to Use the Pinterest Trends Data You Find
Here are practical tips for putting your Pinterest Trends research to work:
Modify your Pinterest Boards with popular search terms.
Add trending keywords to your board titles and descriptions so Pinterest can connect your content to active searches. The same terms you find in Trends can also become blog post topics on your website.
Add relevant search terms to your pin descriptions.
After researching the Trends tool, choose 4–5 strong keywords and add them to the bottom of your pin descriptions. This helps Pinterest understand your content and show it to the right people.
Use seasonal predictive data to plan ahead.
With the updated Trends tool offering a 90-day forecast window, you can map out a content calendar that’s aligned with what your audience will be searching for next — not just what’s popular right now.
Check Pinterest Predicts every December.
Add it to your annual planning routine. The report gives you a full year’s worth of content direction based on real search behavior. Use the specific trend names and rising keywords as inspiration for pin copy, blog headlines, and board themes.
Look at the graph before committing to a keyword.
When you enter a search term in the Trends tool, the graph will show you whether interest is rising, peaking, or declining. Use emerging trends for fresh content, and be cautious about investing too much effort in terms that are already on the decline.
Compare up to four terms at once.
Use the comparison feature to test variations of your keywords and find which version your audience actually searches for most.
I hope this post gives you a clearer picture of how to use this impressive — and constantly improving — Pinterest feature! If you have questions or tips of your own, feel free to leave a comment below.
Frequently Asked Questions About Pinterest Trends
Pinterest Trends is a free tool inside your Pinterest Business Account that shows you which keywords, topics, and ideas people are actively searching for on the platform. You can search specific terms to see how their popularity has changed over time, compare up to four terms at once, and browse top-performing pins in each category.
Log in to your Pinterest Business Account. In the top-left drop-down menu, click on “Trends.” From there, you can search any keyword relevant to your business to see its performance data and related terms. You can also visit trends.pinterest.com directly.
The data updates daily. That’s why it’s a good habit to check the Trends tool each time you’re preparing to schedule new pins — what’s trending today may look different next week.
Earlier than you think. Pinterest Trends data shows that seasonal searches begin 3 to 4 months earlier on Pinterest than on Google. For example, holiday gift searches tend to peak on Pinterest in October, and back-to-school searches peak in July. Plan your content calendar accordingly.
Absolutely. The Trends tool helps you find the exact language your target audience is using when they search on Pinterest, so you can align your pin descriptions, board names, and blog content with real search behavior. You don’t need a big advertising budget — just a consistent posting strategy informed by the data.
The Trends tool now includes seasonal predictive forecasting (up to 90 days out), and Pinterest is testing real-time shopping insights and curated Editors’ Picks. The tool now also offers country-level data beyond the U.S., including the U.K. and Canada.
Aim for 4–5 strong, relevant keywords added naturally to your pin description. These help Pinterest categorize and distribute your content to users who are actively searching those terms.
Feel free to visit our other posts about Pinterest:
How to Use Pinterest Trends to Help Drive Traffic to Your Business
Why Solopreneurs Should Be Using Pinterest to Save Time
How to Optimize Your Real Estate Posts for Pinterest in 2026
I had no idea this was there! I didn’t see a lot related to my business, but that’s useful to know too.
Thanks for commenting. It is wonderful and helps with research.