Startup Businesses have so much to think about when starting their business. But, getting clients is the first priority. This article will give you 9 small business startup marketing tips to help get those amazing clients you always wanted. Let’s begin!
9 Small Business Startup Marketing Tips
Always have business cards with you! Networking is a great way to share your skills and services to others. Join a local networking group through your area’s Chamber of Commerce and attend meetings so you can talk about what you do with others. You can also volunteer with nonprofits to help get your services known. Doing this is super helpful in getting your business name out!
Start blogging on your newly formed website. Blogging regularly will get your business on Google and other search engines watch list! Setting up an all-in-one website through a hosting provider, like WPEngine (affiliate) or GoDaddy.
Start generating an Email Mailing List from your existing family, clients, and friends. Don’t add them right away to any contact management application! Just gather the list and create a “blind CC: group” of emails. Email them and ask them if they want to join your new business’s mailing list. Include a URL link from an email management service, like MailChimp.
Set up your favorite social media platform for your business. Pick only a few at first to start sharing your services and content from your blog. If you have some extra money, put it toward advertising on that platform to get more views.
As time goes on, be sure to check the insights for your particular business page on these platforms. This will give you a bunch of information on what your audience likes and what you should share more on your page.
Create a campaign like a referral program or other incentives to motivate people to refer you. People enjoy sharing great services. So, light a fire under them by offering an incentive to share your business with their people.
Create informative videos! Videos are very popular right now and will be in the future. So create informational or fun videos that share what you do and how you do it. Be creative with your topics. Do your research first and determine the best keywords (topics) for your particular industry. 25 Tips for Creating Great Marketing Videos
Display before and after photos. Believe it or not, people love seeing before and after photos. The transformations are usually amazing and can catch someone’s attention online very easily. You can have a before and after page on your website to continually add to when you get new clients.
Get those testimonials from other clients! We get caught up in working and forget to get “your doing great” comments from clients. Getting these testimonials will do a fantastic job of converting prospects to clients. Keep them current to the services and update them often. Visit our posts below for help:
And, lastly, make it a point to research and find out where your ideal clients are online. Some may be more on a particular social media site. Instead of wasting your time on all these different platforms, share only on the ones where your people would be on frequently. Research is key when starting out.
Well, there you have it, the nine startup marketing tips to help you get out there and make your dreams come true. Taking the time and strategizing and determining the best fit for your business is the most important thing you can do right now as a startup.
Leave a comment below if you have some additional tips to share! We would love to hear from you.