Many small business clients I work with are home based businesses. They primarily talk on the phone with clients on a daily basis but not about their business about the client’s business. So they never really take the time to talk about what their goal is for their own small business. They tend to not spend the time to hash out what their purpose is besides making more money. I am here to tell you…
A successful business is not JUST about making money. It’s about having a purpose and helping others with what they want.
From my experience, the best way to figure out what their business is all about and ways to make it more successful, they need to talk it through. This person needs to understand somewhat what the business is doing already and be able to give feedback to what the owner is thinking to help inspire them to find a clearer focus and process on their goal.
Here are ways to help you get inspired to determine your small business focus.
- Have a family member be your sounding board to help you get inspired. This person can be your spouse or sister or parent. Anyone who communicates with you regularly about your business.
- Hire someone to be your sounding board. Look for a small business owner that offers services to other small business, professional organizers do this as well. I have been hired to help clients with determining their focus and what they want and determine goals to get to get there.
- Join an online community with like minds to discuss broader ideas. I like looking on social media, like Facebook to find groups with similar interests as mine. And, when you find a group that works for you take advantage of their knowledge and ask questions. Minimize the number of questions to once a week so that it doesn’t become look like you are spamming the group. Also, get involved in the group. If people like
- Join a small business community that meets monthly to has out ideas and network. There are meetup groups all the time and other networking groups that you can search for online.
- Go to conferences in your industry. This will cost some money, but it will help give you ideas for your own business. Purchase tickets early to save on the discounted early bird specials. Take lots of notes while at the conference. Group them by topic so when you return you won’t have to sort the notes.
I hope this helps get you motivated to make your business a huge success.