31 Clever Real Estate Instagram Reels Ideas

The Real Estate market is a very competitive industry, and any edge you can give yourself, especially online, will help you get noticed. Instagram Reels are a great way to help people see your agency, and what you do for your clients (Affiliate Link) to help them find their dream home is critical. This post will share clever real estate Instagram Reels Ideas to give you that competitive advantage to attract potential clients (Affiliate Link). Follow along and get inspired.

Visit my 30 Enticing Real Estate Social Media Post Ideas for Inspiration!

First, you will need an Instagram account. If you need help setting one up, check out this post from Instagram.

Who can use these Real Estate Instagram Reels Ideas?

These ideas are primarily intended for real estate agents, but can also be applied to individuals in the real estate industry. It can be for a one-person real estate agency or a large regional agency. From buyers to sellers, whether you have an agent or are selling your home, anyone can find inspiration in the Reels ideas below.

Tips to Know Before Making Your First Real Estate Instagram Reels

First, it’s essential to recognize that you need to repurpose your Reels for other platforms, such as Pinterest, Facebook, and TikTok. It’s OK to share on other platforms. Just make sure that you do not download the real with the other platform’s local version on it and then share it on a different platform. That’s a no-no. Below are additional points to note.

Short Reels are better.

Then, stick with videos that are 15, 30, and 60 seconds in length. This will allow for more micro topics you can share and hashtag easily.

Be as educating and entertaining as possible. The most minor details are essential for people looking to buy or sell a home. So be specific and entertaining.

Enthusiasm sells! When creating an Instagram Reels video, ensure you are as enthusiastic as possible. Smile and share your love of what you are talking about.

Use trending music without lyrics.

Use trending songs. This one is tricky; pick trending songs that are not offensive to your audience or potential clients (Affiliate Link). Pick music without lyrics but may be able to sync with your images.

Use relevant hashtags. Select some local, popular hashtags in your area to draw attention to the homes you are selling.

Use Hooks at the Beginning of Reels

Add a hook at the beginning of your business! If you do not want to do too much talking, you can add a hook statement at the beginning of your video like:

• State a fascinating fact that relates to the video topic.
• Say What if … and finish the sentence related to your video topic.
• Try to surprise the viewers. Be cautious not to startle them. They may leave immediately.
• State a problem at the beginning and show how to solve it.
• Ask a question related to the topic and answer the question during the rest of the video.
• Give a hint as to what you are about to talk about.

Remember to include text overlay on your video. Include text on your video so people can watch without sound.

Video yourself. Share your thoughts by talking to the camera. It doesn’t have to be long, just be honest about yourself, your business, and your life. People appreciate transparency.

Updated Real Estate Industry Reels Ideas

Now let’s get down to my 31 suggestions! I hope they inspire you to engage with your potential clients (Affiliate Link).

Day	Real Estate Instagram Reels Ideas
1	Share tips about how to find houses in your market.
2	Share a local community that showcases its businesses.
3	Sold wrap-up – sold 3 to 10 homes and included how much you sold them for.
4	Show your average local market prices.
5	Share definitions of real estate terms and give examples.
6	Interview the inspector and ask five questions, and have him respond.
7	Explain your failures and what you learned from them.
8	3 reasons potential clients (Affiliate Link) should move to your local area.
9	5 reasons you should buy instead of rent.
10	3 reasons you want to buy a small home.
11	Share a news story and highlight the parts you find interesting.
12	Do a review of a local restaurant.
13	Show a personal life event happening in the present.
14	Share a photo of you and your client after the sale of their home.
15	Show five interior images of particular houses with tips on what the seller is doing right.
16	Talk about five tips on why you work with a particular colleague. Tag them and share their name online, along with the city they serve.
17	Show the backstage things you enjoy doing before an open house.
18	Show things you don’t like about your industry and why you do them differently.
19	Share your story and your business story.
20	Show an industry trend that interests you and that you utilize.
21	Share a trend that your clients (Affiliate Link) may love and explain why they should love it.
22	Spotlight your staff and their interests and specialties.
23	Share your favorite products or apps that work great for the Real Estate Industry.
24	Share DIY Projects people should do before putting their house on the market.
25	Share five things that should be on everyone’s home seller checklist (Affiliate Link).
26	Show five things that should be on a homebuyer’s checklist (Affiliate Link).
27	Explain some fun facts about a neighborhood you service.
28	Name three landmarks that your potential clients (Affiliate Link) may love about the area you service.
29	Share tips about moving, and list at least five crucial things that people must do.
30	Share tips on installing the most commonly replaced items before a house goes on sale.
31	Emphasize your most desirable features in a specific location.
Day	Real Estate Instagram Reels Ideas

Some other Real Estate Instagram Reels Ideas are:

• Share your open house next weekend and the interior of the house.
• Share property tours.
• Show a sneak peek of a property that is going on the market.

Well, there you have it! I hope these Real Estate Instagram Reels Ideas help you and your real estate agency improve engagement and generate more contracts and sales for your business. If you have some more ideas, please leave them in the comment section below. I would love to hear from you.