Helpful Tips to Advertise on Social Media Platforms

From Pinterest to Snapchat, small businesses or solopreneurs need to put their name in front of potential clients (affiliate) and help establish a more stable income stream for their business. Today, we’re discussing helpful tips for advertising on social media platforms. But why should you do this form of advertising, you may ask?

Benefits of advertising on social media platforms.

There are many benefits of advertising on specific social media platforms. Read on to see them.

Introduce your services or products to more potential customers.

While this is quite obvious, you may not realize your customers when you start, so introducing yourself and your services or products is a great starting point for any small business. Since each platform has its own demographic sub-niche, you can easily pinpoint the right audience for your business.

Low cost to play the advertising game.

Instead of doing PPC search advertising on Google Ads or Bing Ads, which can be more expensive, it is smart to allocate a portion of that budget to micro-niche social media platforms.

What social media platform should I advertise on for my small business?

Below are the business social media platforms you may want to advertise on when sharing your products or services. Feel free to click through and learn more about all these advertising options.

Pinterest is great for small businesses that have products to sell. Visit Pinterest Business for more details.

Instagram is a platform for sharing your knowledge, building brand awareness, increasing customer engagement, sharing stories, and gathering leads for your business. Visit the Instagram Business page, which is part of Facebook Ads Manager.

Twitter is a great platform for connecting with people at the center of what’s happening. It provides a large group to showcase your products or services while events are taking place. Visit this Twitter Business page for more details.

LinkedIn has an easy setup and targets professionals by job title, function, industry, and more. Read more about advertising on LinkedIn.

Facebook allows you to choose objectives and create ad campaigns to help you get to your goal. Visit this page to get more information about Facebook Ads Manager. Note: When you set this up, you can also incorporate Instagram ads as well.

TikTok enables you to reach a diverse global audience, helping you achieve your established goals. Visit their page for more details on what they offer.

Snapchat helps you reach an engaged audience specifically on mobile to reach your goals. Visit this page for more information.

Now that you decided on the social media platform you want to advertise, check out these tips below.

Tips to get to your business goals faster!

When creating the campaign, you can specify the objective for the ad to the platform.

Do you want brand awareness?
Do you want to reach more people?
Looking for more traffic to your website?
How about engagement with your ad?
Do you want visits to your apps or app installs?
How about having your video viewed by more people?

You can get more leads, too, through lead generation objectives, as well as getting more conversions on your website, plus many more options.

Deciding on the campaign objective options you want to pursue before creating your creative and ad content will go a long way in making your ad successful. There’s a reason this is one of the first steps you need to do on any platform.

Gain audience insights data for specific social media platforms.

Examining these performance metrics, whether it’s Audience Insights on Facebook or Pinterest, provides a wealth of demographic information to help determine your target audience. Some information they provide on these platforms includes interests, Age, Gender, Location, and Devices.

Now that you have set the initial goals and target audience, read on for some additional tips.

What to share on these social media platforms?

As the year progresses, most of these platforms are encouraging video formats in addition to the traditional still image and slideshow style ads. When selecting a platform, choose one with numerous options to avoid limiting your creativity or content about your product or service.

Additional tips when making videos:

1. Ensure your brand is prominently featured in these stories or ads within the first few seconds, as people often do not watch the entire video.
2. The sound in videos may be important on some platforms, but on others, it is not as crucial. Watching the ads that show up in your feed to get ideas is always a good idea.
3. Determine the dimensions of your video and ensure they are consistent with other social media platforms. Text that is not shown properly will limit your engagement and make you look less professional.

Keep in mind that advertising on one platform may be cost-effective, but spreading the budget across a few or more social media platforms that cater to the same audience is a more effective way to utilize your limited funds. Select a few that appeal to your audience. I like to use Facebook and Pinterest for my home organizing blog. Try one social media platform at a time and then combine the ones that work best for you.

I hope this post helps you get a foundational level of what advertising on social media platforms can offer your small business. Please leave a question or comment below on this topic. I would love to hear from you.

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