How to Track Social Media Followers Engagement in Your Business

I work with several clients (affiliate) that need help managing their social media marketing.  I had to create a way to track social media followers’ engagement that would make it easy for clients (affiliate) to see their progress for them. Follow along and create your own tracking sheet for your business.

Tracking Social Media Followers Tips

Gather the list of social media accounts you want to gather data.

Make a list of all your social media accounts that you want to track. You can even add the username and password to this tracking spreadsheet. Also, add the email address associated with this social media account. Sort them into most followers first, second, and so on. This way, you know where you are most influential. If you have a newsletter list and a blog list, you can also include the subscriber totals for each in the spreadsheet.

You can share this spreadsheet information with your administrative staff, too, by keeping the file centrally located on the office server.

Some social media sites that you can track are Facebook, X, LinkedIn, Instagram, and Pinterest. There are definitely more, but these are just the most popular ones.

Track the followers on your social media accounts over time.

Most social media company page insights retain data only for your followers’ activities from the current year. So, to keep data for more than one year, you will need to create your own tracking. I like to make a spreadsheet file that shows followers over time.

Add this task to your calendar. I like to add this task to my calendar as a quarterly reminder.  This way, I don’t forget to look at this information.

Determine the right metrics to track your Social Media Pages.

There are several metrics that the social media sites provide you, and it can be overwhelming. So, I want to share with you the metrics that are the easiest to use and understand.

Easy Social Media Metrics to Understand Your Business

Time range – the start and end times of a particular total. Be sure to stay consistent across all platforms. For example, if there are 28 days in analytics on the X platform, set the Facebook range to 28 days as well.

Page Likes – The number of organic Page likes, paid Page likes, and unlikes.

Post Reach – the number of unique people who saw your content.

Page Views – how many times people viewed your page.

Post Engagements – Post engagement includes all actions people take related to your ads while they’re running.

Page Followers: these are the people who chose to follow your page.

Profile Visits – This one shows you how many people have visited your profile page. You can see this metric on X.

Audience Growth Rate – This rate indicates what happened over the time period you selected.

New Followers – this number shows how many new followers you gained during the time you selected.

Other tips to know about how to track Social Media Followers:

Check the social media analytics or insights at least once a month to see how you are progressing. But you only need to track the followers once a quarter.

Unfortunately, Google Analytics doesn’t offer you as much detail as the individual social media platforms.

Some paid services, like Hootsuite, Tailwind, and Sendible, also track your data if you can connect all your social media accounts to that platform. You will still have to create the metrics you want to see.

Now that you have set up your spreadsheet and compiled this data over time, you will be able to determine the percentage of growth or decline and graph it accordingly.  It works wonders.  I love looking at the graphs after I compiled the data.  I really notice the increase.

So, tracking this information in a spreadsheet will allow you to see the overall growth over the years, not just weeks or months.  Wouldn’t that be wonderful?

Do you track your social media followers/subscribers?  How do you do it? Please share your thoughts below.

Below are other posts we found on tracking social media followers.

8 Ways To Engage Followers on Social Media Pages

The 11 Best Social Media Analytics + Reporting Tools in 2026

7 Social Media Engagement Metrics for Tracking Followers and Growing Community

If you need help creating and/or tracking this social media data in a spreadsheet, we can help! Contact us through our social media management page.