30 Enticing Real Estate Social Media Post Ideas

I have been posting on real estate social media for several years now and have learned many tricks on how to get people to engage with your real estate.

Are you in the real estate industry? Do you share on social media? This week, I am sharing social media post ideas for the real estate industry to get more engagement.

Each post idea describes in a little bit more detail what additional information you can add to each post idea.

Below are the 30 social media post ideas for the real estate industry.

New listings – You may know this one already, since many realtors do this right now. Instead of just listing the post and adding the front of the house, try adding the additional images and “nearby” conveniences, like near schools, shops, etc Customizing it to that area is a great way to entice engagement. Be sure to share the uniqueness of the houses and what makes them special, like updates and luxury fixtures.

Local Activities—Are there yearly events or gatherings that the public may not know about? Share them on social media.

Interiors of homes—Sharing the inside of homes works great! People like to get design inspiration and renovation tips from others. If you have stock images you can use, create a collage of similar images and share them in one post.

Promote the benefits of living in your real estate market

Benefits of living in an area – If you are located in a micro area and only serve one town or two, you can ask yourself, “Why would people live here?” Then, determine the benefits of living here.

Progress of new construction – If you are a realtor and sell new construction homes, you can also show the progress of breaking ground, when particular parts are finished, and the interior areas.

Holiday greetings – Sharing things like Happy New Year is common nowadays. But you can also add a spin on it and say Happy New Year. Are you planning to sell your home this year? Start now. Visit our Creative Tips to Make Engaging Holiday Greetings Images for ideas.

What are you up to? – Share different behind-the-scenes things you are doing to improve your services or enhance your skills.

Share your affiliate colleagues through sponsored events

Sponsored events – Do you have affiliates you work with, like plumbers, professional organizers, or electricians? Do they give you a referral commission for telling others about them? Share them on a post. Be sure to say in the post that they are (affiliates).

The Scenery outside – Share these images so people can see how beautiful it is where you are selling the home.

Theater activities in the area – Some clientele may love the theater. Share events and performances that are happening right now.

Local events – These local events could be things that are new to your area. You could host a shredder event for the first time this year, or you could share a community recycling event.

Family event activities – Do you sell to families with kids? Share events that are intended for families and young children. People like FREE family events.

Articles about the industry – If you find articles about what the real estate industry is doing differently, you can share those articles. You can also share new tips and ideas for selling your home.

Share activities in the real estate market area

Parks in the area – Do you have parks or trails in your service area? You can share those areas by adding a memorable area image of those parks.

Parades in the area – Do you have a famous Fourth of July Parade or Saint Patrick’s Day Parade? Share those parade details.

Buy an anniversary gift—Share a client’s one-year anniversary and tag the person. Be sure to ask their permission first.

Sunsets in preferred cities—Do you take sunrise or sunset images in your area? Share them to show how beautiful your area is.

Restaurants in the area – What are the most popular restaurants in the area that people who live there would want to know about?

Funny holiday: Do you like National Hot Dog Day or Mario Day? Find ones that fit the realtor industry and share them. Visit the National Day Calendar for more details.

Update: Share pictures of new first-time homebuyers and those who have just closed as first-time buyers. Take photos of their closing gift and them holding it.

Share monthly sales recap: Share what you sold, how many houses you sold. You can even create individual “Just Sold” images for those houses with “Just Sold” written diagonally over the house.

Ask questions to engage your audience

Ask a poll—You can ask polling questions on Facebook and Instagram. Create a question with several answers and conduct a multiple-choice poll.

Community Service—Do you and your staff like to do community service? Share your thoughts and pictures in a post.

Giveaway or Contest – Having a contest, like giving away a gift card from a home retailer, would be great for your industry.

Client closing – Did a client just sell a home? Share your congratulations online. Ask for their permission first, of course.

Employee spotlight – Do you have employees? Share their background and skills online.

Client testimonial – Ask for referral statements, then share them online with the client’s first name only.

Happy birthday to staff – Is your staff having a birthday? Does your business have a birthday soon? Share the excitement in a post.

Create events and invite clients

Client appreciation event – If you do client appreciation events, share the images and activities on a post.

Helpful tips on selling the house quickly—People always want tips on improving their homes to get them ready for selling. Share tips and articles with tips in them. Feel free to visit our other blog, Sabrina’s Organizing Blog, for home organizing tips.

New Team Member—Do you have new staff? For a little extra information, share their expertise and favorite hobby.

Open House—Last but not least, you should share any Open House events you have and what to share. Share these on Wednesday through Friday for a Sunday showing. The rest of the week will be wasted because people are not looking for Open Houses yet.

Additional Tips

I have to mention the images and videos. They are easier than you think to create. Read the information below to help you make this process more seamless.

The Easy Way to Make Videos.

Try making videos of the area you work in. What is great about it? What will people enjoy when living in the area? And who would love to live here? If the house is near schools, highlight the excellent school district and how close it is to the schools their kids would likely attend.

Try different versions of formats to see which one applies to your audience. These days, video gets more exposure than posts. However, Carousel (more than two images) works well for engagement. Try apps like Lazi Editor (free version) or Edits by Instagram (also free) to make quick videos. Do not add music if you do not have music you own. Nowadays, social media sites have music you can use. Just add the music to the videos when you upload the video.

The Easy Way to Make Images.

Use a free platform like Canva. They have templates that are the correct dimensions for any platform. I like to add Open House with the day and time (beginning and ending time). Creating one layout and moving the image of the house, the date at the bottom is an easy, quick change for future posts. Just go back and reuse the same image file.

Below is an image you can share with fellow real estate individuals.

As you can see, they are not all about real estate. They show a personal side, too. A business page doesn’t always need to be so formal. The links below are from Amazon (affiliate). If you click through and buy something on Amazon, I will receive a small commission at no additional cost.

You may want to buy some books for more guidance.

Book: 365 Days of Social Posts for Real Estate Agents

Buy Now →

(affiliate)

I hope this helps you get more engagement on your social media sites. If you need help with your real estate social media posts, please contact me today.