Marketing agencies usually are the ones that companies come to determine what to advertise. But, did you know that these companies also outsource their smaller tasks to other people to get the job done quicker, faster, and create a more professional product? These agencies do several tasks from large creative detailed projects to smaller simpler and less fun ones. Some of these tasks can be outsourced to others, like me, that are created to assist these agencies. This post will talk about how marketing agencies can outsource some of their less desirable tasks to free up time for their more creative and enjoyable jobs.
How can I determine what my marketing agency can outsource?
I find that breaking down steps to see if there are tasks that can be given to others helps. Ask your staff what task they just don’t have the time to focus on throughout the week. No judgment here. Just inquiring. These tasks could appear in various forms. Below are some ideas to get your mind thinking.
- Doing social media research and scheduling posts.
- Creating powerpoint presentations for clients with collected stock images.
- Spending time getting quality leads from PPC advertising.
- Interpreting Google Analytics and Facebook Ads results to determine future actions in PPC advertising.
- Managing client accounts by doing tasks that will then be checked by the manager to confirm quality.
- Updating website content with new information from customers.
- Keeping your website updated to show professionalism to potential clients.
- Working directly with other subcontractors to develop a product for your client.
Now that you have decided on what you want outsourced in your marketing agency, let’s determine some other important information you will need before hiring a person like me.
How often should you outsource tasks?
It’s best that tasks be done on a weekly basis, however, some tasks can be done monthly. We do not recommend stretching out tasks for longer than a month because there can be an issue with consistency. Processes change over time and your outsourced help may not be in the loop of the updated processes. Keeping connected is always best when outsourcing continuous tasks.
How much will it cost to outsource tasks in my marketing agency?
First, determine how much you make per hour. Many marketing agencies charge their clients by the project so determining your or your staff’s hourly rate will help you decide on an hourly limit you can afford to outsource to another person. Read more about how to determine your outsourcing cost here.
Now that you have determined what you can afford on an hourly basis, decided where you want to find this help. There are several associations you can visit like the International Virtual Assistant Association. Google what you need help with and see what companies come up that do those services. Feel free to check out my services here.
After you decided on a person, follow these steps below to make sure your new relationship works for both of you and transitions easily to your new associate.
How to start the process of outsourcing tasks to another?
After you found someone you trust, set up a meeting time to explain the details of the project. Clearly describe the task that needs to be completed. If you only email the person, there may be some steps left out which will result in confusion and wasted time on their part and yours. Writing down the steps at the meeting will facilitate with the understanding of the project. Don’t forget to decide on the consistency of the project. Will it be a weekly task or a monthly task? Will the help be communicating with the customer? Determine the agreed upon hourly rate for the help. Be sure to have a confidentiality agreement and/or non-compete contract signed by both parties. Don’t be surprised if the outsourced help also has an agreement to sign. All these details should be spelled out at this meeting.
I hope this helps your marketing agency find the right person to propel your business.