This month’s fabulous small business owner Interview is with Janet Barclay at JanetBarclay.com. She offers website design for various industries. Since Janet is detail-oriented, she has figured out a way to transform her business and make it more profitable. Read below to see how she did this and how it made her offer a better service to her clients (affiliate).
1. Tell us about your business and when you started.
I began offering part-time organizing, productivity, and career services in 2002. I’d been creating websites as a hobby since the late 1990s, so it was natural for me to use my skills to develop a site and ezine for my new business.
Soon, others began asking me for help with their websites and other online marketing projects, and I realized that was my true passion. I’m now a full-time web designer, and I love helping others to succeed in their marketing.
2. Why did you start your business?
At the time, I had a job that I loved with minimal supervision and a flexible schedule. Although it was nice to supplement my primary income, I was mainly looking for a way to keep busy doing something I enjoyed when I wasn’t at work. When my job changed drastically in 2005, I was ready to leave it behind and get serious about growing my business.
3. What area do you feel you struggle with in your business?
Sometimes, I quoted a price based on what I thought my client wanted, only to discover later that they wanted much more. Rather than appear unprofessional or upset my client, I often did the additional work at no extra charge, which was frustrating and unprofitable.
4. What did you do to combat or overcome this struggle?
I took a course through WP Elevation, where I learned to improve my workflow, business practices, and client communications, and earned the designation of Certified Digital Business Consultant.
5. Please share some tips on how you made your business a success.
I’ve created processes that cover everything from how I position myself to the steps I take while developing a website. I’d always thought that would be too restrictive, but I’ve discovered that following a set workflow saves time and energy, and allows me to be more creative, rather than less.
The most significant change has been in the way I communicate with my clients (affiliate). My initial consultation is more in-depth now, so I have a clearer understanding of their goals and objectives right from the start. In addition, instead of relying strictly on email, I schedule a series of check-in calls throughout the project to keep everyone on track and on the same page.
Sabrina’s Comments
It was so lovely to interview with Janet Barclay. Thank you, Janet, for being a part of my Interviewing small business owners series, for sharing your realization on creating processes in your business and how to increase effective communication between you and your clients (affiliate). I totally agree. As small business owners, it’s imperative for us to have systems/processes in place that help us manage our time more effectively. Check out our many process/procedures blog posts on this topic.
Please note these are affiliate links through Amazon and at no additional cost to you, I will earn affiliate fees if you decide to make a purchase.
Thanks for the feature! I hope this information is useful to your readers.
It was my pleasure. Thank you for accepting the offer. Hope you are doing well.