Social media stories are on most social media sites, from Instagram and Facebook to LinkedIn. While each platform calls it something different, they are pretty much the same. It’s a great way to share your current moment, thought, or activity. You can pretty much share anything you want. However, in a small business, it’s best to share professional business stories. If you feel stumped on what to share on your business page stories, we will share ideas that will be tasteful and appropriate for any small business social media page stories. Follow along and get inspired.
Stories last for 24 hours on social media, so the content you share should be mostly short and to the point.
Creative Story Ideas
- What is a social media story?
- Unique Small Business Story Ideas to Share
- Promote your blog post.
- Survey your audience
- Share a behind-the-scenes moment
- Go live
- Share the products you sell
- Ask a question to get engagement.
- Create a teaser
- Share a testimonial
- Show a transformation image.
- Offer a mini-training
- Share something about yourself.
- Share your favorite quote
- Updated 2025 additional unique story ideas:
What is a social media story?
It is usually displayed in a full-screen format for your mobile device. It is a vertical size (1080 x 1920 Pixels). You can share images and videos. Instagram Stories are 15 seconds in length for videos, and Facebook Stories are 20 seconds in length maximum. LinkedIn Stories Videos are 20 seconds maximum. Twitter Fleet stories videos are about 30 seconds long. It appears outside of your regular feed and lasts 24 hours, then disappears.
Unique Small Business Story Ideas to Share
Now that you understand what these stories are, here is a list of story ideas that you can use for your small business.
Promote your blog post.
Promote your latest blog post, or your most popular post, or do a recamp on posts that you wrote this year. People probably missed them. Reusing content is good, especially when you have a low follower count. Then, share it in stories.
Survey your audience
Ask what your audience wants to see on your blog or social media page. You can ask questions in your stories. Some platforms may not give you this option.
Share a behind-the-scenes moment
Share a daily behind-the-scenes moment at your work. What would people like to know about your business? Are there any areas that you haven’t shared yet? Share these things.
Go live
Go live to share your expertise and help others. Write up a script to help you explain the various steps you want to talk about.
Share the products you sell
Show products you are selling on your blog/website. Do you sell products? Share the pieces, their benefits, and why they need to get this item.
Ask a question to get engagement.
Share an image and ask a question. Show a picture you want more information about, and ask your question. Visitors can answer your questions with a yes or no.
Create a teaser
Do a teaser about a promo you will be sharing soon. Ask a question. Share a part of your promo. Talk about the story that made you create this promo.
Share a testimonial
Share your client’s feedback with an image. Do you have testimonials on your site? Share them as images in your stories.
Show a transformation image.
Show a before-and-after image. Do you do before-and-after photos? You can show both the before and after pictures in a single image, with an arrow pointing to the after image to show how it evolved. Use the layout feature to show two in-process photos.
Offer a mini-training
Do a mini-training with followers. Pick a topic you want to teach your audience. Write up a mini-outline of what you want them to learn and what you want to share with them.
Share something about yourself.
Share something about yourself live on air. Looking for something to share live? It can be things about you and your business—something that is unique to you and what you do.
Share your favorite quote
Add an image with a quote to inspire others to take action. Do you share quotes in your personal life? Why not share them in your business stories?
Updated 2025 additional unique story ideas:
Below are some additional unique story ideas to get noticed.
- Add your favorite dining spot and feature a meal you love.
- Share a shot of an app you use and love.
- Share your favorite walk scene – sunrise, sunset, a lake, etc…
- Share a post you thought was interesting on your story.
- Share videos that you made.
- Share someone else’s quotes.
- Make a before-and-after image showing something you accomplished today.
I hope this post inspires you with unique small business story ideas to help engage your audience. And as a result, get more followers and more leads to further your business success.
Now, it is your turn. Please share your favorite business story ideas below. I would love to hear from you.
Visit some of the articles I found online to get inspired.
20 Creative Instagram Story Ideas to Engage Your Followers from Hootsuite
10 Creative Instagram Stories Tips, Tricks, and Ideas (with step-by-step tutorials) by Shopify
