Nowadays, we share many different posts on social media. We could be sharing promotions for our business, posts from other influencers, industry content. But, what type of content are you sharing, and is the content worthy of your audience?
Having a focus before posting will make your social media page more cohesive. Go through these questions when you decide to post; it will result in a more professional page.
Here are 12 questions to ask yourself before posting on your company page:
Remember to be honest with yourself while answering these questions.
Questions to ask yourself about the post you want to share:
Does it relate to my business page? Some content should be posted on your business page. Determining what you want to post will help you weed out what isn’t appropriate.
Is this post shareable? Are you permitted to share it? Make sure you can share this post, and it is not someone else copyrighted content.
What type of content do I want to share? The post could be content that would make the audience happy, funny, sad, beautiful, or inspiring.
Is the post text or shared article too short, or is it too long? Will it take the audience a long time or a short time to read? Stick with less text but straight and to the point.
Why do I want to share this? Decide on why you want to share this content. Will it give them a better understanding of your business? Does it show your company is knowledgeable?
Will it spark a conversation? Ending with a call to action will help the reader know what you want them to do. It could be as simple as “Do you agree?” or “What do you think?” Try to make the question open-ended.
Would I email this post to a friend? Usually, if you email something to a person, you want them to see it because you are excited about it.
Would I love to see this post on the front of any major newspaper? If you answer yes to this question, you are most like excited about the content, even if it’s someone else’s content.
What do I expect my audience to do with the post? Some examples are: click to read the post you shared, view the shared photo, watch the video shared, like the post you shared, comment on a post, share the post.
These questions below are more about your audience than your social media page.
Questions to ask yourself about your audience:
What type of posts does my audience respond to?
Will the content excite my audience to share?
How would my audience feel when they see this post on my social media page?
Visit the Facebook Page Insight sections on your Facebook page or other pages that will give you some guidance on who your audience is and what they have liked in the past. Visit our post that talks about the most important areas to visit in your Facebook Insights section.
I hope this helps your company’s social media page get more engagement. Do you have any questions you would add? Please leave a comment below. I would love to hear from you.
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These are helpful reminders. It’s easy to get trapped in my own head about what to post. Thanks for giving me food for thought.
Jill Robson says
Great advise, i know i only post things to my business page that are 90% business related, the only time i don’t is my Monday inspirational saying. I try and post stories that i would like to know about myself, or that i know my audience will love.
Jackie Harder says
I like your “too long” question. I would also add “will it take a long time to load?” I can’t tell you the number of really great galleries I’ve come across online that that for-freaking-ever to load. I never make it through the first 2 pix; I just kill it. My friend Kristen Wilson would have something to say about load time!
Janet Barclay says
Great guidelines – thank you for making it so clear!
Katarina Andersson says
All good questions to be in tune with your company’s vision and goals. 🙂
Joyce Hansen says
I love your advice – having a focus before you post. We have a lot of choices of materials we can post and it’s easy to forget or use filler from content that doesn’t relate to our business. I think it’s a good idea to ask, if I post this, how will my audience respond to seeing this if it is out of character from what I normally post. If I’m going to someone’s business page, it’s because I expect certain content. If I suddenly find different content, I’m no longer interested.
Joan M Harrington says
Excellent post and share! I will have to remember these questions BEFORE my next post 🙂 Great questions to ask yourself 🙂
Lori English says
Thanks for the article I know I struggle with keeping some of my shares directly to my topic. Questions helped me to focus and get in touch.
Kristen Wilson says
Interesting post… not sure whether this was a typo or what you were getting at ? “Does it relate to my business page? Some content should be posted on your business page.”
Not necessarily agreeing with all of them… HOWEVER… you do pose several really good questions that beginners should consider when planning a strategy for their social media and business.
Regarding “Does it relate your business?”, I have seen small businesses startups primarily share content that really has nothing to do with their business page. For example, having pet videos on your business page and their business relates to finance. I hope that clears up the confusion.
Jennifer Quisenberry says
I feel like it is important to post about things that aren’t necessarily related to your business but that engage with the audience you have built. Businesses with personality really shine.
Good point. For those engagement posts, you must have a clear idea on what you are planning to share to hopefully receive engagement. For example, on my organizing page, I share funny sayings about how people feel about organizing and being a mom. Thanks for stopping by.
Rachel Lavern says
These are thoughtful questions to ponder before posting Sabrina.
Thanks for stopping by, Rachel.
Great checklist to review before posting. Lots of stuff comes my way, but it needs to be worthy of my page. Thanks.
Reba Linker says
I especially appreciate this “Stick with less text but straight and to the point.” I also try to be considerate of my readers’ time in my posts, even though they are on my personal blog. Great guidelines, Sabrina.
Christy Soukhamneut says
This is a good reminder to think about what you are posting before you post it. It is never a good idea to post just for postings sake. It is always a good idea to ensure what you are posting is providing value to your audience.
Karen Grosz says
I agree with this questions, but every once in a while I do like to post something that isn’t related to my business but brings out my personality since people are buying me as a health coach I want them to know me too.
These questions are really helpful Sabrina. I sometimes struggle with what to put on my business page, so these will be an excellent guide.
Beverley Golden says
One of the things I do believe is that regardless of your business, your page needs variety. I’ve visited many ‘business’ pages and the content might be apropos to their business, but it seems very repetitive to me and the page overall all lacks variety and also a visual appeal. Everything I post on my page is something I want to share either to get people thinking differently, to share information or to share beautiful visuals. When it comes to our health and lifestyle, I see everything as part of the whole. The one question I found interesting was the one “Would I love to see this post on the front page of any major newspaper?” Knowing what most major newspapers put on their front page, I can’t say that the stories/content I share would qualify. Even though it would be lovely if they did! Thanks for the food for thought, Sabrina!
Roslyn Tanner Evans says
It is so important to think about each and every piece of content that goes on our page. When I was learning about Facebook, I was told to create a visual story or magazine. I have maintained that & every meme, video, link, blog, etc I am proud to have on my page. I read each article through cause sometimes the opening grabs you & time gets in the way & you think, its ok, only later to read a comment that stirs things up & takes you by surprise.
Good point! Thanks for sharing your process.
Susan Mary Malone says
What a great way to sift through if something is really a good fit for your business page! I do struggle sometimes with what works to post and what doesn’t. This list will keep me on track.
I’m glad it was helpful.