While setting up a Facebook page and posting regularly help you get your business name out there, they are not the only tasks you should do to keep abreast of your audience. This week starts a new series that will examine the most important areas to review on various social media sites.
When to visit Facebook Insights?
Reviewing Facebook insights once a month works well if you do not have a large audience or your audience doesn’t visit your page frequently. But, if you have a responsive audience, visiting your insight section weekly works best. By doing this weekly, it will give you immediate responses and reactions to recent posts to help you figure out what your audience resonates with your posts.
Most important sections in Facebook Insights
Reviewing the “Likes” section is helpful if you want to see how you are doing over time. To set this up, you just need to adjust the date range at the top right-hand corner of your Likes section under Insights.
I prefer using this information for long range ‘after the fact’ views. It helps see the progression and how the page is doing. Though, you may not want to see this page every month unless you have a campaign or activities you are doing for a particular month to see if the audience responded to it.
In the “Posts” Section of Insights, two main sections are very useful.
The first part of the Posts section shows the time of day called, “When Your Fans Are Online.”
This information is only shown on a weekly basis but gives you an idea of when your audience is on Facebook content. The “days” section is how many people are on throughout the each day of the week. In the time section, you will notice what time of day they are on most of the time. When you drag your cursor over the graph, you can see how many people can potential view your page over a curse of a day.
This graphic helps determine the time of day to schedule your posts and helps you get your content in front of the most people at one time. Make a note of the day of the week and times of day for reference later when sharing content.
The second part of the Posts section shows you the actual posts you shared and the results of each post. It’s called, “All Posts Published.”
This section shows you the date published, the post content, the type of post, targeting, how many people it reached, and the engagement. By clicking on each post content, you can see a more detailed view of the post. If you see that there are some engagement and you want to boost the post, press the “Boost Post” button. Note: this is a billable service so make sure you pick the very best post to boost to match the goal you want to achieve.
The next section that is most important to visit is the “People” section.
This section has the demographics of your fans. However, there are other sections within this section. It also talks about people reached and people engaged. I find that this gives you useful information because it shows what people who have liked, commented on, or shared your posts or engaged with your Page in the past 28 days. To get to this part of the section, click on the “People Engaged” word at the top of this page.
When setting up advertising on Facebook, this information will help you build your audience demographic. Visiting this page once every few months works nicely unless you see a drastic change in your fans.
And, the last section is the Videos section.
These days videos are a big deal and will only get even bigger. So, visiting this section to see the reactions of videos you shared and videos you made then shared is helpful. You can change the date range and see what videos were most popular.
At the bottom of the page, you can view the top videos you shared and see the fans engagement.
Well, there you have it. I hope this review of Facebook Insight most critical sections will save you time looking at and figuring out the information. If you want more information on the different areas of Facebook “Insights,” feel free to visit their support page by clicking here. Do you use other sections in Facebook Insights you would like to share? Please leave a comment below with your time so everyone can learn too.
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