How to Make Amazing Social Media Content

Social media content creation can be overwhelming if you don’t have a goal or direction. Simply posting the words “buy this” and “look at this” may not attract the number of people you want.

Using various sentences to convey a point that will spark interest in your readers is a trick most social media managers master after years of doing posts.

This week, we will give you examples of opening lines you can use to catch readers’ attention. You have 2.7 seconds to get someone’s attention—that’s fast! Are you ready to make excellent posts? Let’s begin!

Ask a Question To The Reader.

Starting with an opening question for the reader is a great way to catch their attention. Below are some examples of questions you can use.

When was the last time you …..?
Did you know that …?
Are you still …?
Are you curious about ….?
Will you be ready for the ….?
Did you ever ask yourself ….?
Have you ever stayed awake at night thinking about …..?
Who could say no to …?

Spark Interest with a Statement

Another way to spark interest in your social media content is to start with a statement. Here are some opening statements you can use.

Just wait until you …..
The results are in!
It’s not every day that…
You can organize a successful …
Think about …
Now you can …
Don’t be caught without …
Let’s talk about …
Today, more than ever before …

Add Extra Teaser Words

Don’t forget to add some more phrases to spark interest. You can add a teaser before or right after your opening statements. Below are some additional teasers you can use.

Claim your free …
Absolutely free!
Limited-time offer!
Introductory offer.
Don’t wait!
No-rush trial offer

Now, find a relatable image to share! Determine if it is a brand you want to share. Is it a stock image that conveys what you want them to feel? Is it an image you want them to think of due to their action with you?

Online sites, like Pixabay, offer free stock commercial images that you can use. It will state it on the description side of the picture. It should say, “for commercial use.”

Remember, making your posts too wordy may make the reader stop reading and move on. Below are some tips for different social media sites.

Guidelines

Stick with these guidelines when sharing on the social media platforms below.

Facebook: Only three lines show in the mobile content area. So, push your statement to the front of the content area.

Instagram: On mobile, you can only see two lines of the post. Add paragraphs between each important statement so the wording isn’t too jumbled and hard to read. Separate the hashtags in a row or two.

X: A shorter phrase, one or two sentences, is better. Hashtags can work if you use the trending ones. Be sure they apply to the post topic.

LinkedIn: The post has three rows visible. You need to entice them to click “See More” in those sentences.

Try some of these opening-line phrases in your posts to see if they create urgency for your readers. Experimenting with various opening lines will help you determine what your readers are attracted to.

Please share your favorite sentence or catchphrase in the comments section below.

Below are some additional articles I found online for more tips for your posts.

7 Social Media Content Writing Tips

Writing for Social Media: 7 Tips and Tools

Need help creating goals and posts for your business’s social media platforms? Contact us today!