If you own a product-based company, you may notice that selling a product is easier than selling a service. The product is tangible. Customers can feel it, use it, and share it with others easier than a service based company. Today, I am going to talk about tips for your product-based company to help you get more sales with less effort. I recently found this video from Sheena Iyengar. She talks about choice overload problem. Sheena Iyengar: How to make choosing easier: Length 16.05 minutes I … [Read more...]