We write every day, not just for websites. As small business owners, we don’t necessarily have a lot of time to do the writing we need. It can be challenging to find time in the day to create a useful document. Doing the writing task may be the first thing we procrastinate on during the day.
What stops us from writing a well thought-out piece?
When generating letters, website pages, or emails, there are many reasons we don’t do our best. Here are a few:
- Not having the time or scheduling time to write everything that we want to say.
- The writing has to be perfect, so if I can’t do it, it doesn’t get done.
- Don’t know how to go about writing the piece.
To help you save time while business writing, these are some of the methods I use to help me with my small business. I hope they help you also.
- Before writing, determine who your target audience will be. Will it be written for colleagues? Will it be customers inquiring about services or products? Is it a large audience or an individual? Pick a person in that particular company and write only to that person. This will help you zone in on the topic at hand.
- Never create anything from scratch. Unless of course, you are a startup or creating a new offering. Then after you created it, always pull from something you have already written.
- Create an outline of your piece and have others review it to see if you missed anything. What do you want to say in the article? This will help you get your thoughts together.
- After you created your document, determine if you can use it again. Print out the text and write at the top the times you can use this document. Ask yourself, who is the audience for this document? How will I use this document? You can also have two papers, one with the text you will share and modify and another that will be for your notes to discuss.
Here are some specific task tricks to help you save time:
- Template letters can be used over and over: create a great template letter that includes everything needed as well as links to help you to save time. Save it in a document or OneNote or Evernote and copy and paste into your new email when needed.
- Sharing writing pieces with others: use online services like Office 365, Google Docs, OneNote or Evernote and invite others to see and edit the work of art. They can adjust the content easily.
- Social media create posts ahead of time and save on Hootsuite. HootSuite Pro allows you to upload a spreadsheet of posts. It’s has an easy interface so you can schedule posts for almost every social media site. Click on the image below or on the sidebar to purchase (affiliate).
- Common questions: create an awesome answers/comebacks page to pull from.
I hope this inspires you to create pieces that are amazing and reusable for your small business. Let’s discuss. What stops you from writing a robust thought-out piece? Are there any tips you do that help you save time when writing? Please leave a comment below.