Are you fed up with all the social media analysis data? I sure am. This will be the last one for a while, I promise. Let me ask you this question, have you ever checked out Twitter Analytics? While doing research for this post, I took some time to see what information Twitter provides for me on my account. I am only going to show you the areas that would be most important to visit on at least a monthly basis even if you don’t advertise on Twitter.
How do I get to my Twitter Analytics?
Go to your profile page and click on your profile picture at the top right then select Analytics. That’s easy enough, isn’t it?
When you get to the homepage, you will notice a summary of the different areas. There are a few areas you can click-through as well. We will discuss them also.
It gives you lots of information at a glance within a month period. The maximum range you can set is three months. So, visiting this site at least every three months is best so that you are on top of how your Twitter page is performing.
What’s on the Twitter Analytics Home Page?
If you want to see all your Twitter activity click on the Twitter Activity button under the Top Tweet section. In this section, you will see the graph for the designated time like this one.
The light blue section shows the impression my Tweets received and the bottom gray area is the retweeted tweets.
Tip: Use this information to quickly determine the best day to post. You can see that Sundays are usually not the best day for me to post but on Tuesday through Thursday is more responsive.
In the Top Tweet tabs below this graph, you will see the details for all your posts for this 28 day period.
If you wish to promote a certain tweet that performs well, click the promote button. Twitter will guide you through a variety of steps to set up your promoted Tweet.
What’s the Top Mention Section?
I really like the “Top Mention” section because you can see who mentions you the most in a particular period. It’s so easy to miss a retweet or share on Twitter so checking this section really saves you time. To say thank you to that person, visit their page and retweet a few of their tweets. Everyone likes to be retweeted. And, if you don’t follow them, consider following them too.
If you have any further questions, you can check out the Twitters support page. They have a lot more information to help newbies. Also, when you want to get out of this section, go to click on your picture again at the top right and then select view my profile. This will take you to your page. Then, select how to see your stream again.
Well, there you have it. I hope this helps you see what areas to visit when you are looking for information about your Tweets. Let’s continue the conversation, What is your favorite area to visit in Twitter Analytics? Is there any questions you may have about Twitter Analytics? Feel free to leave a message below.
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I don’t think I’ve ever looked at any of those screens! Thanks for the nice concise tutorial.