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You are here: Home / Business / Marketing / Social Media Marketing / Most Important Areas to Visit In Twitter Analytics

Most Important Areas to Visit In Twitter Analytics

April 20, 2020 By Sabrina Quairoli Visit our "Disclosure Policy and Cookies" Page. Our blog earns income from ads. This post may contain affiliate links. As an Amazon Associate, I earn from qualifying purchases.

Most Important Areas to Visit In Twitter Analytics

Are you fed up with all the social media analysis data? I sure am. This will be the last one for a while, I promise. Let me ask you this question, have you ever checked out Twitter Analytics? While doing research for this post, I took some time to see what information Twitter provides for me on my account. I am only going to show you the areas that would be most important to visit on at least a monthly basis even if you don’t advertise on Twitter.

How do I get to my Twitter Analytics?

On the home page on your desktop, on the left-hand side under “More”, select the option that says “Analytics”. That’s easy enough, isn’t it?

When you get to the homepage, you will notice a summary of the different areas. There are a few areas you can click-through as well. We will discuss them also. This image below is for 2017 but it looks the same in 2020.

home page info preview

It gives you lots of information at a glance within a month’s period. As you scroll down the page, you can see the other months as well.  It goes back for many years, prior to 2016.  You can easily go back and visit a year ago and see what was popular then.

What’s on the Twitter Analytics Home Page?

At the top of the page, you will see the toolbar. It says “Home”, “Tweets”, and “More”. To visit the tweets section, click on “Tweets”. In this section, you will see the graph for the designated time like this one. The image below is older but it looks the same in 2020.

Twitter 28 day impressions

The light blue section shows the organic impression my Tweets received and the bottom gray area is the retweeted tweets. It gives you information on the right that talks about how many impressions you earned over the last 28 days.

Tip: Use this information to quickly determine the best day to post.  You can see that Sundays are usually not the best day for me to post but on Tuesday through Thursday is more responsive. 

competitive research tools

In the Tweets section, you can see “Top Tweets”, “Tweets and replies” and Promoted tweets. Promoted is where your tweets are if you are advertising on Twitter. In the Top Tweet tabs below this graph, you will see the details for all your posts for this 28 day period. The image below looks a lot like the 2020 version.

Top tweets example

If you wish to promote a certain tweet that performs well, click the promote button.  Twitter will guide you through a variety of steps to set up your promoted Tweet.

What’s the Engagements Section?

The Engagement section shows 28 days of charts that show the Engagement rate, Link clicks, Retweets, Likes, and Replies. It is a quick glimpse so you can see how it is going.

If you have any further questions, you can check out Twitter’s support page. They have a lot more information to help newbies. Also, when you want to get out of this section, go to click on your picture again at the top right and then select view my profile.  This will take you to your page. Then, select how to see your stream again.

Well, there you have it. I hope this helps you see what areas to visit when you are looking for information about your Tweets. Let’s continue the conversation, What is your favorite area to visit in Twitter Analytics? Are there any questions you may have about Twitter Analytics? Feel free to leave a message below.

Please note these are affiliate links through Amazon and at no additional cost to you, I will earn affiliate fees if you decide to make a purchase.

(Visited 129 times, 1 visits today)

Filed Under: Social Media Marketing Tagged With: analytics, Social Media, Twitter

About Sabrina Quairoli

I love to help small business owners make their work and home life more organized and effective to speed up actions and minimize costs. I own and write for Sabrina's Admin Services and Sabrina's Organizing Blogs.

Reader Interactions

Comments

  1. Janet Barclay says

    March 20, 2017 at 11:58 am

    I don’t think I’ve ever looked at any of those screens! Thanks for the nice concise tutorial.

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