I don’t normally get excited about advertising. I sometimes think it is a necessary evil. But, this new Facebook Slideshow advertising was actually fun to do. It is easy to do too.
Brief background information on Facebook Slideshow ads:
- You have 15 seconds which is equivalent to 7 images. You can add music, add transitions, and adjust the image duration.
- Facebook Slideshow shares timeline or uploaded images as your ad.
- They said it can be viewed on low bandwidth devices as well.
Here is what the Facebook Slideshow steps look like.
First, you can pick the way it is displayed. Aspect ratio section includes original, square, or rectangle.
Tip: If you select square or rectangle, be sure to watch the video every time you add a new slide to make sure hasn’t cut off any words or image that may take away from the story you want to tell.
The image duration is how fast the slides will go by. It’s the pauses so people can see the slide.
Tip: If you have text in your slides, make the image duration is a little longer.
The transition section is if you want it to fade in and out between slides.
Tip: This gives a cohesive look to the video. I love to add transitions. It gives the slideshow a spark of excitement.
And, the music section, has some great sounds.
Tip: Watch the video without sound. Make sure it looks good without sound. People will probably watch the video without sound. Then, add sound to the slideshow to help bring the sound in alignment to the slideshow. If you add the sound right away, it can skew your perceptive of the video.
And, when you add the photos for the slide show, check out the suggested photos. These images are the ones Facebook thinks would work best. Some work but some didn’t on my selection so I suggest checking out your other photos.
After you add your images, it looks like this. Again, add music after you have all your slides added and you have watched the video a few times.
What do you think? I plan on making a custom slide for the last image. Sorry, I couldn’t show the entire video because it is an ad but hopefully, this gives you a good idea of how this advertising feature works.
If you want to read more about Facebook slideshow ads, check out their page: “Facebook Slideshow“
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