I don’t normally get excited about advertising. I sometimes think it is a necessary evil. But, this new Facebook Slideshow advertising was actually fun to do. It is easy to do too.
Brief background information on Facebook Slideshow ads:
- You have 15 seconds which is equivalent to 7 images. You can add music, add transitions, and adjust the image duration.
- Facebook Slideshow shares timeline or uploaded images as your ad.
- They said it can be viewed on low bandwidth devices as well.
Here is what the Facebook Slideshow steps look like.
First, you can pick the way it is displayed. Aspect ratio section includes original, square, or rectangle.
Tip: If you select square or rectangle, be sure to watch the video every time you add a new slide to make sure hasn’t cut off any words or image that may take away from the story you want to tell.
The image duration is how fast the slides will go by. It’s the pauses so people can see the slide.
Tip: If you have text in your slides, make the image duration is a little longer.
The transition section is if you want it to fade in and out between slides.
Tip: This gives a cohesive look to the video. I love to add transitions. It gives the slideshow a spark of excitement.
And, the music section, has some great sounds.
Tip: Watch the video without sound. Make sure it looks good without sound. People will probably watch the video without sound. Then, add sound to the slideshow to help bring the sound in alignment to the slideshow. If you add the sound right away, it can skew your perceptive of the video.
And, when you add the photos for the slide show, check out the suggested photos. These images are the ones Facebook thinks would work best. Some work but some didn’t on my selection so I suggest checking out your other photos.
After you add your images, it looks like this. Again, add music after you have all your slides added and you have watched the video a few times.
What do you think? I plan on making a custom slide for the last image. Sorry, I couldn’t show the entire video because it is an ad but hopefully, this gives you a good idea of how this advertising feature works.
If you want to read more about Facebook slideshow ads, check out their page: “Facebook Slideshow“
Please note these are affiliate links through Amazon, and at no additional cost to you, I will earn affiliate fees if you decide to make a purchase.
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This has lots of advertising potential. You could do a new slide show for each new campaign. Or, make it seasonal or event-specific. Something new to play with. Thanks for sharing this Sabrina, your instructions are easy to follow.
Hi Sabrina,
Very cool feature for FB fan pages to help you to attract new fans! Always good to know what will help us marketers!
Thanks for sharing this awesome resource!
This would be such a cool feature for meal planning for the week or before and after organizing pictures! Love it! Thanks for sharing Sabrina!
If you have visited our page on Facebook Friday you will have seen a product video. We do them usually 2x a week. The only thing we haven’t done is add music to them. Ours take a bit more preparation as we pair our product with fashion & create a unique graphic giving credit to where the fashion can be purchased. I will mention to my partner about adding music. Not sure if it will enhance or detract.
Now, thanks to you, more people should try it.
Wow.. that is pretty cool and maybe I hadn’t really thought much about it before.. but love the explanation!
This is a great instructional walk-thru. And, I agree with you, it looks like fun! Thanks so much.
I have not seen slideshows on Facebook yet, perhaps because I only spend 10 minutes per day on Facebook. Looking forward to see what you create with them. Thanks.
I’ve seen a few of these and was wondering how they were done. I understand the benefits of slideshow advertising. Your ‘how to’ makes it sound easy.
I did try to create a slide show video and unfortunately, all my images ended up being cut off, regardless of me choosing ‘original’ as my settings. I believe I heard that square images, 108 x 108, are ideal. I haven’t gone back to redo my myriad of horizontal images yet, although I do like the idea of a quick slideshow for my page. Especially having seen some really good ones on friend’s pages. Thanks for the tips, Sabrina. I am going to give it another go and see if I have more success this time!
This is incredible. I had no idea. Is there an issue with have text on the images?
I seem to recall they modified the restriction of how much words can cover an image when advertising. If you want, check the Facebook support link on the post. I think it may be there.
I don’t think I’ve even seen this anywhere yet. How do you find out about these things? 🙂
Since I do advertising for some clients, they showed it to me as examples for the different business pages I manage. It’s fun, check it out.
That’s great. I love it when I can learn things from my clients!
Hello Sabrina,’
Grreat article and enjoyed reading and learning from your organizational skills, it’s very helpful for me in my buissness and life in general.
Thank You ,
Lori English
I’ve been seeing these, Sabrina, and had no clue how to do them. You make it sound so simple! Even for such a non-techy as me 🙂 Thank you!